The Canadian pool and spa industry is showing signs of stabilization after several years of pandemic-driven growth. According to Pool & Spa Marketing’s latest industry report, 2024 marked a transitional year as businesses adjusted to a more normalized market. National swimming pool permit registrations declined by 10 per cent—less severe than the previous year’s drop—indicating a possible levelling out of demand.
Despite cooling numbers, the industry remains healthier than pre-pandemic benchmarks. Many companies reported improved operational efficiency through tighter inventory controls, strategic hiring, and refined business models. Economic pressures, including interest rates and inflation, shaped homeowner behaviour, with a notable uptick in demand for smaller, tech-forward pool systems in the latter half of the year.
Quebec continued to lead the nation in permit volume, followed by Ontario, which saw a moderate decline. Regional performance varied, with some cities experiencing unexpected growth, reflecting uneven but resilient demand across the country.
Technology adoption emerged as a key theme, with greater emphasis on automation and energy efficiency. Many businesses leaned into digital marketing and customer experience to remain competitive.
The 2025 Salary Survey section of the report sheds light on workforce conditions. While salaries remain largely competitive, wage growth has been uneven. Non-monetary benefits such as health-care and retirement plans are becoming critical tools for employee retention. Despite challenges, a large portion of the workforce remains loyal, with many reporting long tenures at the same company. However, the influx of younger professionals has been slower than expected, raising concerns about future talent pipelines.
Work-life balance remains a concern amid seasonal pressures and ongoing labour shortages. Yet, industry professionals report strong job satisfaction and a deep commitment to their roles.
Looking ahead, economic uncertainty, evolving consumer expectations, and potential U.S.–Canada trade shifts may impact the market.
The complete report is available at poolspamarketing.com/industry-report.
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