Nestled in the heart of west London, Fulham Football Club is adding another feather to its cap with the unveiling of the New Riverside Stand. Promising a premier experience set to redefine football spectating, the project is being spearheaded by Fulham FC chairman Shahid Khan.
“My vision for the New Riverside Stand was to provide our fans, and our neighbourhood, with a destination that would continue to honour our history and tradition at Craven Cottage every day of the year, but especially so on matchdays with a premium experience that will be unlike anything in football, here in London or elsewhere,” Khan said in a statement.
Replacing its predecessor, demolished in 2019, the new stand is primed to open its doors this year after navigating through a series of setbacks. The pinnacle of this architectural marvel is the Sky Deck, spanning three floors and offering panoramic vistas of the River Thames, alongside curated gastronomic delights.
About The Pool
Among its standout features is the rooftop infinity pool, an exquisite addition poised to elevate the game day experience for luxury ticket holders. Measuring 15 meters in length, 5 meters in width, and heated to perfection, this pool epitomizes opulence.
“Our vision for the New Riverside Stand at Craven Cottage was to create a unique experience that has not been seen before, whether in the context of football or beyond,” Philip Johnson, lead architect of the project, said.
Watching Game Day From a Luxurious Infinity Pool
While the allure of watching Premier League action from the pool remains tantalizing, practical constraints dictate otherwise. Nonetheless, the infinity pool promises captivating views of London’s skyline and iconic events like the annual Oxford-Cambridge boat race.
A Gourmet Dining Experience
Dining options within the New Riverside Stand are equally impressive, with plans for two Michelin Star restaurants: The Gourmet and The Brasserie. The former offers a sophisticated riverside ambiance with an indulgent menu, while the latter caters to enthusiasts seeking both pitch-side views and culinary excellence.
For an exclusive football encounter, The Dugout offers a unique setting, allowing select ticket holders an intimate proximity to the action, coupled with immersive audio-visual technology and a bespoke bar experience.
Designed by renowned architects Populous, the masterminds behind iconic structures like Tottenham Hotspur Stadium and the Sphere in Las Vegas, the Riverside Stand embodies a fusion of innovation and luxury, poised to redefine the football landscape in London.
Photo Credits: Fulham FC/Populous
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