The Pool & Hot Tub Alliance (PHTA), the trade association representing the swimming pool, hot tub, and spa industry, announced the publication of its 2024 Business Operations Survey Report. This comprehensive report, produced by PHTA, provides a detailed analysis of key operating data from across the pool and hot tub industry, offering critical benchmarking information for businesses of all sizes and sectors.
The 2024 Business Operations Survey Report is based on confidential surveys completed in the first quarter of 2025 by 368 PHTA members and non-members, representing a substantial portion of the pool, spa, and hot tub industry.
It presents a robust look at changing trends in business operations, covering a wide array of topics across construction, service, maintenance, and retail, including sales performance, employee productivity, profitability, and challenges faced by builders, service providers, and retailers.
“The Business Operations Survey is a cornerstone of PHTA’s mission to elevate the industry with the strategic intelligence needed to make businesses more competitive,” says Sabeena Hickman, CAE, president and CEO of PHTA. “This report empowers our members to make data-driven decisions, identify competitive advantages, and improve operational efficiency. It’s an indispensable tool for any professional looking to benchmark their performance and plan for future success.”
A key feature of the report is that all participants receive a confidential Company Performance Report Card (CPR). This personalized document compares a company’s individual metrics against industry norms for sales growth, profit, assets, debt, and people. Participants also gain access to an online, searchable database that allows for even more customized analysis, narrowing comparisons based on similar size, region, and business sector.
The 2024 PHTA Business Operations Survey Report is now available for purchase on the PHTA website for non-participants. Survey participants can access the full report and their personalized CPR for free by logging into the PHTA Research Portal. For more information on PHTA research activities, please contact Jeff Henriksen, PHTA’s vice president of industry affairs & research, at [email protected] or (703) 838-0083 ext. 148.
