inSPAration: A Family Legacy, 50 Years in the Making

Established in 1975, inSPAration quickly emerged as one of the original spa-safe aromatherapy brands for the Pool & Spa Industry. From the early days out of the garage, Brian and Lori Guy shaped its future, building lasting relationships, developing innovative products and growing a loyal dealer base with heart and hustle. 

Today, the company is run by their son, Joe Guy, who serves as Chief Operating Officer, with four generations of the Guy family involved in day-to-day operations. inSPAration has grown into a worldwide leader in water-safe aromatherapy and fragrance solutions, and proudly celebrates 50 years of delivering “Inspired to Relax” moments to water lovers around the world.

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