Features

Features
colours

Latest innovation in pool vinyl designs: Colour-shifting pool liners

One Canadian manufacturer recently introduced a new ink for its vinyl pool liners, capable of “colour shifting.” This feature enables the vinyl pool liner to change colours based on light and angles in a pool. The colour-shifting inks have been incorporated into a new pool liner design that has entered the market.
The post Latest innovation in pool vinyl designs: Colour-shifting pool liners appeared first on Pool & Spa Marketing.

Advice

Diving into the future: Revolutionizing pool businesses with AI assitance

Pool professionals are finding that incorporating AI, particularly through tools such as ChatGPT, can be a game-changer when it comes to troubleshooting and problem-solving.
While AI is a valuable assistant, it should be viewed as a tool to enhance rather than replace the knowledge and expertise of professional technicians.
The post Diving into the future: Revolutionizing pool businesses with AI assitance appeared first on Pool & Spa Marketing.

Case Studies

Diving into the story behind ‘Ladies of the Lake’

Delve into the story behind the creation, poised to challenge the way the industry envisions and experiences residential aquatic environments.
The post Diving into the story behind ‘Ladies of the Lake’ appeared first on Pool & Spa Marketing.

business

Redefining pool experiences: Hobaica family’s 50-year journey in pool industry

David and Robert have fine-tuned the concept of the precast plunge pool, introducing it seamlessly into the Easton Pool & Spa business model. Enter Plunge Pool Concepts (PPC), the result of their commitment and innovative spirit.
The post Redefining pool experiences: Hobaica family’s 50-year journey in pool industry appeared first on Pool & Spa Marketing.

Advice

Algae code: Understanding the microscopic invaders of the pool

The first question that always comes up concerns the origin of algae. In certain scenarios, a pool can undergo a rapid transition from crystal clear to swampy green overnight, making it challenging to determine its source. Algae is consistently introduced to the pool from a variety of sources.
The post Cracking the algae code: Navigating the pool’s microscopic invaders appeared first on Pool & Spa Marketing.

Accessories

Adding accessories to your stock strategically

Choosing what accessories to sell, or continue selling, may seem daunting; however, one can use a variety of analysis, data, tools, and other strategies to determine what aligns with their business and target audience. Maximizing sales success entails leveraging existing sales information and involves questioning which products best meet customers’ needs and budgets.
The post Strategically buying and adding accessories to your stock appeared first on Pool & Spa Marketing.

Aquatic Facilities

Upgrade large pool boilers to energy-efficient heating

Author’s firm optimizes shell-and-tube heat exchangers, making unique adjustments for 10-20% energy savings in large pool heating; 40% with major modifications.
The post Upgrading large facility pool boilers for energy-efficient and consistent heating appeared first on Pool & Spa Marketing.

countryside pools

Last Drop: Pool Project embraces the picturesque countryside

The essence for this project, completed by Mississauga, Ont.’s Edengrove Landscapes, revolved around one clear objective: to encapsulate the breathtaking countryside from every vantage point, both within the pool and throughout the surrounding landscape.
The post Last drop: Pool project embraces the enchanting countryside appeared first on Pool & Spa Marketing.

Advice

Hot tub service revolutionized with simplified contracts, water tests, and sales

Service professionals find themselves busier than ever, ensuring these hot tubs remain clean and fully operational. To fully capitalize on this opportunity, service technicians must efficiently manage their hot tub service contracts, which involves conducting water testing and generating reports in the field, along with selling chemicals on-site.
The post Revolutionizing hot tub service with streamlined contracts, water testing, sales appeared first on Pool & Spa Marketing.

backyard pools

Rebirth of a backyard: transforming an old pool into a modern retreat

To elevate the space, the client wanted to add a pavilion with storage, a large outdoor dining area, a complete outdoor kitchen, and a hot tub. However, their existing, older-style pool, typical of its era, occupied a substantial portion of the backyard’s square footage, making the wish list a bit of a challenge. To top it off, there are four unique access points to the yard, each needing consideration.
The post A backyard reborn: Turning an aging pool into a modern retreat appeared first on Pool & Spa Marketing.

Special story from Japan

30 Japan Experiences to Add to Your Bucket List

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