Next month, industry professionals will come
together for a premium
training event: AQUA Live
Spring Training, powered by PHTA
Midwest Chapter, March 11-15, 2024, at the
Hilton Chicago/Oak Brook Hills Resort
in Oak Brook, Ill.
The purpose of this five-day event is
to elevate the Midwestern pool and spa
industry through education, networking
and fun at an affordable cost in an
accessible location.
In order to get a better understanding
of what this event will entail, the show’s
director, Rachel Lesczynski, elaborates
on what to expect:
AQUA: Why should Industry professionals, especially those in seasonal areas, attend AQUA Live Spring Training, powered by PHTA Midwest Chapter?
Rachel Lesczynski, Athletic Business Media Inc.: “As lucky as
we are to reside in the Midwest, it does
come with its challenges — from climate
to an abbreviated swimming season to
perhaps a tendency to be overlooked by
the larger pool-building states. We want
to elevate the heartland industry through
manufacturer training, certification, and
top-notch education, as well as a chance
to get in front of the newest products
and make lifetime connections with
like-minded professionals. Meeting other
people from the area and coming up
with solutions to further your business
and yourself is invaluable.
“And I’d like to add that beyond
the event, if you aren’t already, I’d
recommend becoming a member of
the PHTA Midwest Chapter, as we have
— it offers training, meet-ups and the
opportunity to keep the connections you
make throughout the year. It’s a great
group of professionals, and won PHTA’s
Chapter of the Year award in 2023.”
AQUA: What will attendees take away from AQUA Live Spring Training?
RL: “Our goal in hosting this training is
to have attendees leave with more than
they came with, but making it easy to do
so; sort of creating a one-stop-shop for
everything pool and spa in the Midwest.
And you can’t forget the fun. Your days
will be packed with the education and
training you need to become more
successful, while your evenings will be
full of making memories with your pool
and spa peers.”
AQUA: How does this event differ from the AQUA Live Leadership Retreat?
RL: “Spring Training is different from the
Leadership Retreat in that it is focused on
providing education for the industry as a
whole in the Midwest — no matter what
your role. The Spring Training education is
given by the best industry instructors and
leaders, PHTA certifications, and Genesis
will also be providing a two-day course.
The AQUA Live Leadership Retreat is
dedicated to the business leaders in the
industry, providing them with education
and networking for people like themselves
from across the country.”
AQUA: How can you register?
RL: “You may register at
aquaspringtraining.com. There, you will
also be able to register for the PHTA
certification courses (which are an
additional fee) and view the schedule and
program as a whole. Please note that you
do not have to be from the Midwest to
attend, but we promise you will leave with
more of an appreciation for this special
region of the country.”
For more information and to register,
visit: www.aquaspringtraining.com.
