If you’ve lounged poolside at the Wynn, Bellagio, Mandalay Bay, or Four Seasons, chances are you’ve already walked on Deckology’s work. The company’s AquaFlex surfacing system has become the standard for luxury properties that demand safety, comfort, and durability without sacrificing style.
For Sean West, founder and now VP of Sales at Deckology, the story begins in Las Vegas—arguably one of the toughest proving grounds for any pool surface.
From Las Vegas Origins to National Recognition
Las Vegas is a city that pushes materials to their limits. Pool decks here are subjected to relentless desert heat, punishing UV rays, harsh chemical exposure, and heavy foot traffic from thousands of daily visitors. It’s a place where traditional concrete and tile crack, fade, or become dangerously slick almost overnight.
Sean West saw the problem firsthand when he launched his company in 2006 under the name Pebble Stone Coatings. “We were looking for innovative alternatives to traditional resurfacing that just weren’t holding up in the intense resort environment,” West recalls.
That search led to the development of AquaFlex, a thermoplastic surfacing system designed to stand up to the conditions Las Vegas dishes out. “It’s soft underfoot, slip resistant, and incredibly durable,” West explains. “We’re not just selling a product—we’re solving a longstanding problem.”
Unlike glued-down systems that eventually peel, AquaFlex chemically bonds on site. Once poured and cured, the surface fuses together into a seamless layer within 24 hours. “It creates a brand-new surface that doesn’t fail under pressure,” West says. Resorts noticed quickly, and Deckology soon found itself working with some of the most prestigious names in hospitality.
Cooler Decks, Safer Guests
One of AquaFlex’s most celebrated advantages is its ability to stay cool under extreme heat. Anyone who has tried to cross a sun-baked concrete deck in July knows the pain—literally. “Bare feet on traditional concrete can be unbearable, not to mention dangerous for kids and older guests,” West says.
The company’s tests and field experience show that AquaFlex stays up to 23% cooler than concrete. “Reducing surface temperatures by over 20% prevents burns and accidents. It really makes a difference in guest satisfaction and safety scores,” he adds.
That comfort translates directly into better guest reviews. Families don’t complain about scorched feet, older visitors feel safer, and operators see improved safety ratings. For a luxury resort competing for five-star rankings, those details matter.
Speed of installation adds another advantage. “AquaFlex requires very little demolition,” West says. “In most cases, it’s ready for light foot traffic within 24 hours. That speed matters—hotels can’t afford long downtimes.” For a property with thousands of daily guests, every closed day represents lost revenue, so fast turnaround is more than convenience—it’s business critical.
Meeting Modern Demands
Resorts today expect more from every component of their property. Sustainability, design flexibility, and long-term performance are all part of the checklist.
“Hotels want surfaces that last longer, require less maintenance, and meet strict slip-resistance standards,” West explains. “At the same time, designers want flexibility to customize a property’s look. AquaFlex delivers both without compromise.”
Deckology works closely with architects and designers to create vibrant custom blends that tie pool decks directly into a property’s brand identity. Whether it’s a subtle palette that complements a desert resort or bold tones that reinforce a luxury brand’s personality, AquaFlex can be tailored without losing performance.
West points to a recent Scottsdale, Arizona project as a case in point. “They were dealing with constant complaints about hot, slippery decks,” he recalls. “They needed something cooler and safer while elevating the look. We finished ahead of schedule, and within a week guests were leaving positive reviews. The difference was immediate.”
For operators, projects like this underscore a simple truth: pool decks aren’t just functional surfaces. They’re part of the guest experience, and when they fail, they drag down satisfaction scores. When they succeed, they enhance a property’s reputation.
The Deckology Difference
Another factor that has propelled Deckology forward is its U.S.-based manufacturing. While much of the industry struggled with tariffs and supply chain disruptions in recent years, Deckology stayed the course.
“Because we’re not dependent on foreign suppliers, tariffs haven’t affected our pricing,” West says. “While competitors faced 15–30% increases and major delays, we’ve stayed stable. Clients planning multimillion-dollar projects appreciate that consistency.”
For hospitality operators, stability in both pricing and delivery is essential. When properties plan capital improvements years in advance, uncertainty in material costs or lead times can derail projects. Deckology’s ability to provide predictable outcomes has given it a distinct edge over competitors.
The company also maintains tight control over installation by using its own teams rather than relying solely on outside contractors. “Deckology delivers pool decks that are cooler, safer, longer lasting, and customizable,” West explains. “And they’re installed by our own crews, with dedication to customer satisfaction before, during, and after the installation.”
Looking ahead, Deckology is continuing to engage with the design community through trade shows and industry events. “We’ll be at the Elias Design Show in Los Angeles, HotelPoint in Dallas, and the Biotech Luxury Show in Naples,” West says. “These events are opportunities to connect with professionals who are rethinking their pool deck strategies. We love being part of those conversations.”
Looking Forward
The evolution of pool surfacing mirrors the broader evolution of hospitality. Where once the pool deck was considered a utilitarian necessity, today it is viewed as a central element of guest experience. Resorts are measured not just on their rooms or restaurants, but on how every space—from lobbies to pool decks—makes guests feel.
Deckology has built its reputation by recognizing this shift early. From solving the practical problems of heat, safety, and durability, the company expanded its focus to include branding, design flexibility, and long-term sustainability. The result is a product that appeals equally to operators, designers, and the guests who ultimately use it.
West sums it up simply: “We’re not just selling a product—we’re solving problems. And when you solve problems for resorts, you build relationships that last.”
For properties across the country, those relationships have translated into pool decks that enhance safety, reduce maintenance headaches, and elevate the overall guest experience. For Deckology, it has meant becoming the trusted name behind some of the world’s most iconic resort pools—and a company poised to keep leading as the hospitality industry sets its sights even higher.
The post Why Today’s Leading Resorts Trust Deckology for Their Pool Decks appeared first on PoolMagazine.com – Get The Latest Pool News.
