The value of your reputation is at stake, that’s why!
At Viking Capital, we’ve been offering 5 Star service long before stars even existed. When we opened in 1999, no one even had websites, let alone Google reviews. The only way to look up a business was through the BBB and that was not very reliable. It was a much simpler time, but also a much tougher time to do research on pool builders, lenders, or anyone else you might be looking to conduct business with. Times sure have changed!
The online world has evolved into one giant chat room. People that you or your business may have never even met have the ability to crush your reputation and expose you, or make you look like the all-star that you are from their own phone in a matter of seconds. When the sample size of your reviews gets big enough, your on-line profile provides a pretty good snapshot of just what kind of operation you run. Everybody knows the old adage, “you can’t please all of the people all of the time,” but in this new age of instant feedback, you better be able to please nearly everybody every time. Your reputation and business future depend on it. From the first interaction with your company to the time your customers are swimming, it has to be a top-notch experience all the way. White glove service from start to finish is what we at Viking Capital see as the only acceptable way to conduct business.
At Viking, a huge percentage of our loans come from contractor referrals and another large portion comes from past customers recommending us to neighbors, friends and family. That’s our business model and it doesn’t work if we don’t make sure those customers have a great experience. Why is this so relevant to you, as a swimming pool builder? Because the company that you refer is a direct reflection on you. If you as the builder send your customer to a third party for any reason, that third party better deliver all the time. They are being trusted with your reputation and the customer that you paid to find and cultivate. If they do anything unethical or fail to deliver everything they promise, it makes you look bad. “Why would my builder send me to a place that treats me like that?” isn’t something you want your customers asking themselves.
As a trusted financing source for 25 years, we absolutely understand this and we never fail to deliver. Our lending partners offer the widest range of loans available, our rates are always among the lowest, and the approval rate we achieve with our partners is the highest you’ll find anywhere. If we can’t find a loan for an applicant, they are almost certainly not getting approved by our competition. That’s not the case in reverse. We turn our competitors’ denials into quick approvals all day, every day! Our staff is the most seasoned, financially knowledgeable team that could possibly be assembled. From front office staff to upper management and ownership, to all of the loan specialists and processors that work directly with your customers, the depth of industry knowledge is exceptional. We put the customer first and it shows.
Now that we’ve reached the slower part of the pool season, it’s a good time to take a look at your partners and make plans for the coming year. We recommend that you look at the reviews for anyone you have allowed to put a link on your site. It’s also good to know that third-party review sites can be manipulated much more easily than Google with negative reviews taken down more easily. Google is the gold standard and we recommend you look at the reviews of businesses similar to Viking Capital, that you may be referring customers to. Remember to sort by “NEWEST” so you can see the recent ratings and the trend. You should know and see what your customers are saying about what is, essentially, an extension of your business.
At Viking Capital, we’re confident that if stacked side by side, we stand out as the clear winner. In many cases it’s not even close. There are always marketing gimmicks like offering low, teaser rates that are next to impossible to get, saying “no consulting fees” when it’s really just called something else, or suggesting approvals for scores as low as 620. It’s very deceptive and not at all transparent. Anyone can say anything they want but the proof is in the results. Is your customer approved and are they happy? Because that’s the name of the game. The answer here at Viking Capital is a resounding YES, and YES. Anything less is simply unacceptable in today’s business climate.
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