Big Blue Swim School (Big Blue), a fast-growing U.S. franchise in the $3 billion learn-to-swim industry, has announced the launch of its new pool design, which is meant to embody the joy a child feels when reaching new heights.
Big Blue’s philosophy focuses on the idea that the best way for a child to learn how to swim safely is by swimming longer distances every lesson, and this thinking plays out in the design.
The design features an array of character illustrations meant to visually depict the levels each child attains as their swimming lessons progress, with playful expressions to encompass the many personalities of Big Blue’s students. These characters are set amongst illustrated murals filled with colourful aquatic elements to create fun and engaging scenes throughout the building.
Inside the facility, kids and parents will find an expansive pool heated with 90-degree water and surrounded by murals featuring Big Blue’s new characters and illustrations. Parents are welcomed into the viewing area where fall-resistant anti-microbial carpet, comfortable chairs, and complimentary WiFi provide a place for them to view their child’s swimming progress.
Big Blue sources Class A real estate to build pools and utilizes a data-driven real estate selection process to find sites that fit into a family’s weekly routine. The company is excited to announce the new store design is ready for franchising in Portland, Seattle, San Francisco, San Jose, Kansas City, Cleveland, Columbus, Cincinnati, Birmingham, Dallas, Long Island, and New York City.
“We wanted to create a welcoming and child-centered environment with this design,” says Chris DeJong, founder and president of Big Blue Swim School. “Most importantly, we wanted to create an immediate feeling of comfort for both our students and their parents because we know a warm and friendly environment, along with a warm and friendly teacher, make our pools a place that children look forward to visiting. For many children, water can be frightening, and we hope the colourful and engaging design makes them feel at home and opens their eyes to the world of possibilities that learning to swim will bring.”
The post U.S. franchise reveals new learn-to-swim facility design appeared first on Pool & Spa Marketing.
