The Grit Game, the fastest-growing manufacturer’s representative firm in the swimming pool
and backyard leisure industries, has merged with Senne Sales, an agency with over 44 years of
multi-line selling experience within the pool & spa industry. This merger unites Senne Sales’
deep-rooted industry knowledge and The Grit Game’s innovative, forward-thinking approach,
creating a powerhouse team committed to delivering exceptional service and expertise.
Founded in 1980 by Tod Senne in Norcross, GA, Senne Sales has built a legacy of success
through consistency and dedication. With a history of leadership roles in pool associations and multiple “Rep of the Year” awards, Senne Sales has become a trusted name in the industry.
Former owner Gary Thomas, who has led Senne Sales since 2015, joins The Grit Game as Vice
President of Sales. His nearly 30 years of experience will further strengthen The Grit Game’s
commitment to supporting manufacturers and customers alike.
Joining the team alongside Gary are Jonathan Stancil, covering North and South Carolina, and
Carl Cullers, who will manage Georgia and East Tennessee. Carl also serves as the current
president of the PHTA Manufacturer’s Rep Council, adding further credibility and leadership to
Team Grit.
“This merger allows us to tap into decades of experience and relationships that only time in the industry can bring,” said Laci Davis, co-owner of The Grit Game. “We’re excited to build on
Senne’s incredible foundation and offer even greater value to our clients.”
With over 20 seasoned professionals, many with decades of experience, The Grit Game is
poised to offer both new and existing customers unparalleled expertise and service. The
combination of Senne Sales’ legacy with The Grit Game’s innovative strategies ensures clients
will continue receiving the industry-leading support they expect, while benefiting from fresh
insights and resources.
About The Grit Game
Founded by Johnny and Laci Davis, The Grit Game is a rapidly growing
international manufacturer’s representative firm in the swimming pool and backyard leisure
industries. With a value-added proposition of keeping a limited line card, The Grit Game prides itself on delivering exceptional results for manufacturers across the U.S. and Canada.
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