(Atlantic City, NJ). – Step Into Swim, a pool and hot tub alliance (PHTA) initiative, has announced key partnerships with Fluidra, Hayward Holdings, Inc., Heritage Pool Supply Group, and other program supporters. Each of them shares Step Into Swim’s commitment to increasing access to swim lessons and instilling water confidence in the name drowning prevention. This was evident in key partner celebrations held at the Northeast Spa and Pool Association’s Pool and Spa Show.
Rowdy Gaines is the Vice President of Partnerships and Development at PHTA and three-time Olympic Gold Medalist. She leads Step Into Swim. “Fluidra and Hayward and Heritage Pool Supply Group have been instrumental in growing our mission. Their financial contributions will help Step Into Swim achieve our goal of $750,000 for learn-to swim grants. These grants will help to reduce drowning and provide safe swimming education for thousands of children.
Partnership Celebration With Fluidra – Bruce Brooks CEO, Fluidra; Sabeena Hiickman, CAE PHTA President & Chief Executive Officer; Rowdy Gaines PHTA Vice President for Partnerships & Development; Lennie Rhoades President, Fluidra America; Scott Frost, Fluidra Vice President of Sales; Charlie Claffey PHTA Chair; Joe Laurino PhD, PHTA Chairman-Elect.
Fluidra, a publicly traded company that develops innovative products, services and IoT solutions in the residential and commercial pool markets has committed $100,000 to Step Into Swim. Fluidra and Step Into Swim celebrated the partnership with a ceremony check presentation and photo opportunities at the tradeshow. This demonstrates Fluidra’s shared commitment to providing the best pool and wellness experience for everyone and their belief in investing in the effort of teaching people how to swim. Step Into Swim will receive the generous donation to help them provide learn-to swim programming for 2,000 kids.
Fluidra North America President Lennie Rhoades says, “As an industry leader, it’s upon us to help create equal access aquatic enjoyment and that includes learning how to swim.” “That’s why it is an honor to work with Step Into Swim once again. We are thrilled to support their cause as they continue making waves by prioritizing learning how to swim, saving lives and raising awareness about water safety and drowning prevention.
Partnership Celebration With Hayward Holdings, Inc. – L to R: Eifion, Hayward Senior Vice-President & CFO; Stuart Baker, Hayward vice-President of Business Development; Rick Roetken, Hayward North America President; Albert Miller, Hayward Vice-President of Sales North America. Kevin Holleran, Hayward CEO; Rowdy Gaines, PHTA Vice-President of Partnerships & Development. Sabeenahman, PHTA Chairman; Joe Laurino, PHTA Chair-Elect, PHTA Chair-Elect, PHTA Chair-Elect, PHTA Chair-Elect, PHTA Chair-Elect, Bob Blanda, PHTA Chair-Elect, PHTA Chair-Elect, PHTA Chair-Elect, PHTA Chair-Elect, Board Member; Bob Blanda, PHTA Chair-Elect, PHTA Chair-Elect, PHTA Chair-Elect, PHTA chair-Elect, PHTA Chair-Elect, PHTA Chair-Elect, PHTA Chair-Elect, Bob Blanda, Bob Blanda, PHTA Chair-Elect, PHTA Chair-Elect, PHTA Chair-Elect, PHT Chair-Elect, PHTA Chair-Elect, PHTA Chair-Elect, Bob Blanda, PHTABo, PHTA Board member, PHTA Chair-Elect, PHTA Chair-Elect, PHTA Chair-Elect, PHTA Chair-Elect,
Hayward Holdings, Inc., a global manufacturer, designer, and marketer for a wide range of pool and outdoor living technologies, donated $50,000 to Step Into Swim. Hayward’s community-driven approach to community engagement was furthered by the partnership which was honored with a photo opportunity at an industry tradeshow. Step Into Swim will receive the generous donation to provide learn-to swim programming for 1,000 children.
Hayward’s vision, to inspire happiness and well-being with safe, smart and sustainable solutions, drives everything we do. “We are proud to continue to support Step Into Swim, and help inspire the future generation of swimmers,” said Kevin Holleran (President & CEO) of Hayward.
Heritage Pool Supply Group Hosts Benefit Concert
SIS Heritage Cares Atlantic City – L to R; Dave Cook, Heritage Cares Pool Group president; Rowdy Gaines PHTA Vice President for Partnerships & Development; Andrew Petrozziello Heritage Pool Supply Group COO. Clayton Hatten Heritage Pool Supply Group Regional Vice-President of Tile/Pol Hardscapes & FL.
Heritage Pool Supply Group is one of the fastest-growing privately owned wholesale distributors in America. It continues to support Step Into Swim, Swim Across America, and other charities through benefit events hosted by Heritage Cares, its Heritage Family of Companies philanthropy. The charity organized a charity concert at the industry tradeshow, with 38 Special and Lynyrd Lynyrd performing at Hard Rock Hotel and Casino in Atlantic City.
Dave Cook, President, Heritage Cares Pool Group, says, “As an aquatics industry member, we believe that learning to swim can be a lifesaving skill that can enable young swimmers to remain safe in the pool.” “Heritage Cares is proud to support initiatives that align with the mission of our organization and positively impact communities across America, like Step Into Swim.”
Industry partners play a vital role in Step Into Swim’s growth. The program raised $750,000 in 2022. This money went to over 60 facilities in 43 US states, and paid for swim lessons for 23500 children. Since 2012, the initiative has provided swim lessons for more than 300,000. It was funded by YMCAs and Jewish Community Centers as well as Boys and Girls Clubs and other organizations. Step Into Swim and learn-to swim programs are funded entirely by donations. To learn more, visit www.StepIntoSwim.org.
For more information, please contact Amy Willer (PHTA’s Associate Direct of Marketing & Communications) at awiller@phta.org, or 703-838 0083 x 121.
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