Editor’s Note: This is the summary of our annual survey of the Canadian pool market, which includes statistical data and market analysis. The information is based on the results of Pool & Spa Marketing reader surveys, and Statistics Canada’s swimming pool building permit records, including an overview of new permits for Census Metropolitan Areas (CMAs). These figures are conservative, and they do not include many rural areas where building permits are not required for pool construction.
By Jason Cramp
In the past few years, pandemics have had a significant impact on how people spend their free time. For many, this has meant investing their money in their homes, especially their backyards. This meant that the pool industry saw a 44,8% increase in permits between 2019 and 2020. An additional 22,5% increase occurred between 2020 and 2021. In the two years between 2019 and 2020, the pool industry registered 40,890 permits, a number that was higher than the previous three years (2017-2019).
Many builders saw a substantial increase in their gross sales for 2021 and predicted the same thing for 2022. The demand for pools in 2021 alone was so high that many builders had a full schedule for new construction going into 2023, depending on their location. Many builders expected to sell out their pools by the summer/autumn of 2022.
The Tipping Point
But there are always two sides to a coin. The pandemic has caused a shortage of workers in the pool industry, as well as disruptions in the supply chain.
In addition, due to disruptions in the supply chain and decreased availability, prices for many materials have increased. This has led to increased costs and longer lead times in the completion of pools projects. The pool industry, like many other industries, needed to find ways to mitigate the impact in order to maintain business continuity.
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