In the service industry of the pool and spa business, differentiation, or a competitive edge, is crucial. There are many service technicians that a customer could choose, so why should they choose you? What sets you apart from your competitors, in other words? What makes you different from your competitors? Is it price, knowledge or communications? Or maybe it’s your relationship-centered mindset because afterall, continuously servicing a person’s pool requires a long-term relationship, so why not make that relationship genuine and therefore, differentiated?
This report explores the pool and spa industry, including the professional backgrounds of service technicians and their day-to-day activities. It also examines the trends in pool and spa services over the past year. This report is a detailed look at the business of pool and spa maintenance over the last year.
This article was first published in AQUA Magazine, the leading resource for pool and spa retailers, builders, and service professionals. All industry professionals can subscribe to the print edition of AQUA Magazine for free. Subscribe by clicking here.
