Results from the PHTA Q3 2025 Quarterly Pulse Survey
(Alexandria, VA) – The Pool & Hot Tub Alliance (PHTA), the trade association representing the swimming pool, hot tub, and spa industry, today released the results of its Q3 2025 Quarterly Pulse Survey, providing a strategic snapshot of the industry’s performance compared to the same period last year. The data confirms a resilient market, driven by stability in the service sector, but highlights ongoing challenges related to profitability and economic headwinds.
Key Performance Highlights (Q3 2025 vs. Q3 2024)
- Total Revenue Growth Maintained: The typical business across Building/Remodeling; Service, Maintenance, and Repair; and Retailers reported Total Revenue increased somewhat (+1% to +5%).
- Service Leads the Way: The service segment continues to be the primary engine of growth. 55% of companies reported an increase in the Volume of Service Calls, and the Service, Maintenance, and Repair segment was the only sector to report an increase in Bottom-Line Profits (+1% to +5%).
- New Construction Softens: Activity in new project installation remains mixed. 44% of companies reported an increase in Revenue from New Pools/Spas, but a significant 37% reported a decrease, signaling a clear cooling trend in new construction compared to the post-pandemic surge years.
- Remodel Work is Strong: 42% of companies reported an increase in Revenue from Remodel Jobs, with only 21% reporting a decrease, underscoring the shift in consumer spending toward improving existing assets and finding various sources of equity to tap into for that work.
Profitability and Outlook: The Cost Squeeze
Despite seeing revenue gains, the survey data reflects the financial reality of the current economic environment:
- Profit Margins Stagnate: Bottom-Line Profits for the Building/Remodeling and Retailer segments were Largely Unchanged (+1% to -1%), indicating that high material costs and inflation are absorbing revenue gains.
- Top Challenges: The industry’s primary concerns are firmly rooted in the economy: 70% cited Economic Factors (inflation, interest rates, consumer spending) as a top challenge, followed by Maintaining Profitability (62%) and the persistent issue of Recruiting and Retaining Skilled Employees (47%).
“The Q3 results clearly demonstrate the industry’s ability to pivot,” says Jeff Henriksen, PHTA Vice President of Industry Affairs & Research. “While interest rates and economic uncertainty continue to pressure new construction, our members are successfully leaning into the stability and higher margins of the service and remodel markets. The challenge now is to translate top-line revenue growth into bottom-line profit growth by managing persistent input costs.”
Future Outlook: Cautious Confidence
The industry remains confident in its future adaptability:
- Positive Future Outlook: 69% of companies anticipate revenue growth over the next 12 months (up from 68% last quarter).
- Adaptability: 77% of companies feel they are well positioned to adapt and thrive in the face of industry disruptions.
The PHTA Quarterly Pulse Survey tracks the pool and hot tub industry’s performance and outlook. Sponsored by PHTA and conducted by Industry Insights, the survey provides vital data to help businesses navigate industry trends.
For more information, please visit phta.org/research or contact Jeff Henriksen at [email protected] or 703-838-0083, ext. 148.
About the Pool & Hot Tub Alliance
The Pool & Hot Tub Alliance (PHTA), a non-profit organization with over 4,000 members from around the world, was established in 1956 to support, promote, and protect the common interests of the $62B pool, hot tub, and spa industry. PHTA provides education, advocacy, standards development, research, and market growth initiatives to increase our members’ professionalism, knowledge, and profitability. Additionally, PHTA promotes the use of pools by expanding swimming, water safety, and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer, and keeping pools open to serve communities. For more information, visit www.phta.org.
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