(Alexandria, Va.) – The Pool & Hot Tub Alliance (PHTA), the trade association representing the swimming pool, hot tub, and spa industry, is pleased to announce Solenis LLC as its newest Strategic Partner. The PHTA Strategic Partnership Program creates special opportunities for companies that promote the association’s initiatives, including education, advocacy, and market outreach.
Solenis is a leading global provider of water treatment solutions for residential and commercial pools and spas. These solutions, which include innovative chemistries, automated feed systems, and comprehensive support and training, enable customers to safely and efficiently treat, monitor, and manage any size pool, spa, and water feature.
“The Pool Solutions team at Solenis is honored to become a PHTA Strategic Partner and work together to advance the pool and hot tub industry,” says Brian Durant, Senior Director of North America Sales for Solenis. “We look forward to coming together to provide greater resources to PHTA members around education, product and industry research, and growth initiatives and seeing the positive impact it brings to our industry.”
As part of the Strategic Partnership Program, PHTA will recognize Solenis’ commitment to the pool and hot tub industry by helping them maximize brand visibility, connect with thousands of engaged industry professionals, and unlock valuable opportunities. To learn more about Solenis’ leadership position in the industry, visit their page on the PHTA Strategic Partner Hub.
“PHTA proudly welcomes Solenis as our newest Strategic Partner,” says Sabeena Hickman, CAE, President and CEO of PHTA. “Solenis is an industry leader that offers innovative products for residential and commercial pools, coupled with a robust commitment to sustainability. With this new partnership, we will enhance our ability to provide PHTA members with additional resources to further elevate the industry as a whole.”
For more information about the Strategic Partnership Program, please contact Sheri Jackson, PHTA Senior Director of Business Development, at [email protected] or 703-838-0083 ext. 157.
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