(Alexandria, Va.) – The Pool & Hot Tub Alliance (PHTA), the trade association representing the swimming pool, hot tub, and spa industry, today announced the publication of its 2024 Business Operations Survey Report. This comprehensive report, produced by PHTA, provides a detailed analysis of key operating data from across the pool and hot tub industry, offering critical benchmarking information for businesses of all sizes and sectors.
The 2024 Business Operations Survey Report is based on confidential surveys completed in the first quarter of 2025 by 368 PHTA members and non-members, representing a substantial portion of the pool, spa, and hot tub industry.
It presents a robust look at changing trends in business operations, covering a wide array of topics across construction, service, maintenance, and retail, including sales performance, employee productivity, profitability, and challenges faced by builders, service providers, and retailers.
“The Business Operations Survey is a cornerstone of PHTA’s mission to elevate the industry with the strategic intelligence needed to make businesses more competitive,” says Sabeena Hickman, CAE, President and CEO of PHTA. “This report empowers our members to make data-driven decisions, identify competitive advantages, and improve operational efficiency. It’s an indispensable tool for any professional looking to benchmark their performance and plan for future success.”
A key feature of the report is that all participants receive a confidential Company Performance Report Card (CPR). This personalized document compares a company’s individual metrics against industry norms for sales growth, profit, assets, debt, and people. Participants also gain access to an online, searchable database that allows for even more customized analysis, narrowing comparisons based on similar size, region, and business sector.
The 2024 PHTA Business Operations Survey Report is now available for purchase on the PHTA website for non-participants. Survey participants can access the full report and their personalized CPR for free by logging into the PHTA Research Portal. For more information on PHTA research activities, please contact Jeff Henriksen, PHTA Vice President of Industry Affairs & Research, at [email protected] or 703-838-0083 ext. 148.
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About PHTA Research
PHTA Research is the single source of truth that researches and provides data on behalf of the entire pool and hot tub industry. PHTA research drives innovation and highlights the importance of performance benchmarking to increase the competitiveness of all research participants across the industry.
PHTA produces survey data that provides a comprehensive look at business operations, offering valuable benchmarking data on topics such as sales growth, profit, assets, debt, and people. Our research activities are constant, including annual, quarterly, and monthly reports capturing real-time sentiment and emerging industry trends, providing frequent snapshots of business performance, hiring, and project inventory. Furthermore, a new detailed monthly Market Intelligence Report offers an in-depth analysis of pool construction activity, market conditions, and economic analysis that helps the industry identify emerging trends that could impact business performance.
About the Pool & Hot Tub Alliance
The Pool & Hot Tub Alliance (PHTA), a non-profit organization with 4,000 members from around the world, was established in 1956 to support, promote, and protect the common interests of the $62B pool, hot tub, and spa industry. PHTA provides education, advocacy, standards development, research, and market growth initiatives to increase our members’ professionalism, knowledge, and profitability. Additionally, PHTA promotes the use of pools by expanding swimming, water safety, and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer, and keeping pools open to serve communities. For more information, visit www.phta.org.
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