Pentair Pool Expands Key Teams to Drive Innovation, Growth and Customer Success
[CHARLOTTE, N.C., July 29, 2025] — Pentair Pool today announced a series of key leadership additions that strengthen its strategic capabilities, drive innovation and further advance its commitment to delivering safe and sustainable pool solutions. These appointments underscore Pentair Pool’s customer-first mindset and continued investment in people, ensuring that pool pros and owners receive best-in-class service, innovative solutions and unmatched support.
As part of a planned leadership transition in the second quarter of 2025, Christine Richardson joined Pentair as Chief Technology Officer for the Pool segment. Christine previously served as Director of Research, Development and Engineering for Global Equipment, Modeling and Connected Solutions at Ecolab, where she led global teams in chemical sensing and dispensing innovation. On May 22, Samantha Williams stepped into the newly created role of Chief Digital Officer, where she leads Pentair Pool’s digital transformation strategy. Her focus will include evaluating the current digital landscape, defining the future vision, and prioritizing initiatives to enhance the customer experience and fuel commercial growth.
In the first quarter of this year, Laura Bednasz joined Pentair to lead the Automation and Lights Category as General Manager. She brings extensive leadership experience from Xylem, where she served as Vice President of Marketing and Customer Service, as well as previous roles in strategy, business development, and product management. Trent Davis also joined Pentair Pool as General Manager, Water Quality, on April 28. In this role, Trent leads the category team to drive innovation and growth across the water quality portfolio. He joined Pentair from HVAC industry leader Lennox, where he modernized marketing strategies and built digital capabilities as Director of Marketing and Product Management.
With their deep industry expertise and proven leadership, Bednasz, Richardson, Davis, and Williams will play a pivotal role in advancing Pentair Pool’s innovation strategy.
“We are thrilled to expand our team and welcome these new professionals to Pentair Pool,” said Greg Claffey, President and Chief Revenue Officer, Pentair Pool. “We look forward to how they will help us to further deepen our customer focus and drive our growth and innovation culture which will help position us for continued success.”
To further support commercial excellence, Pentair Pool also announced updates within its sales organization. Carlos Benadia LATAM Director for Pentair, assumed responsibility for the Pool Florida sales region in addition to his LATAM leadership role in April this year. Benadia joined Pentair in 2010, and since starting, has grown the Pool business through customer obsession and establishing strong relationships. In addition, Matt Zarch rejoined Pentair on June 2 as Southeast Regional Sales Manager. Reporting to John Dawson, VP, Sales Group Leader, Matt returns to the organization with nearly two decades of success in sales leadership, including a previous 17-year tenure with Pentair. Benadia’s and Zarch’s leadership will further strengthen Pentair Pool’s sales operations, providing the process efficiency and customer-driven strategies needed to deepen market engagement.
These appointments reflect Pentair Pool’s commitment to providing unmatched value to its customers through innovation, digital transformation and operational excellence.
Pentair is also excited to announce the creation of several new roles to support customer success including
Regional Technical Supervisors to lead local field service teams in each region and Zone Account Managers dedicated to solely supporting distribution partners, reporting to the National Account Management team. These strategic promotions underscore Pentair’s commitment to fostering talent and driving customer-focused growth.
About Pentair Pool
At Pentair, we help the world safely and sustainably move, improve, and enjoy water, life’s most essential resource. From our residential and business solutions to industrial water management and everything in between, Pentair is focused on smart, sustainable water solutions that help our planet and people thrive.
As an industry leader in the pool and spa space, Pentair Pool is driven to help people sustainably enjoy water. Our solutions include industry-leading pumps, automation, lighting, heating, and filtration technology that help our customers enjoy a smarter and more sustainable pool. Customer success is at the heart of our vision for bringing family and friends together in the pool and on the deck to build social connections, create lifelong memories, and help promote fitness and enjoyment. For more information, visit www.pentair.com/poolandspa.
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