Spokane, Washington – [September 4, 2025] – Leisure Concepts, the leading manufacturer of innovative spa accessories, is pleased to announce the appointment of industry veteran Jeff Brooks as Vice President. With more than 20 years of experience in the hot tub and pool industry, Jeff previously served as Vice President at Aqua Quip, a Leslie’s company with ten stores located throughout the greater Seattle area.
“As Leisure Concepts continues to grow, we recognize the importance of expanding our leadership team with individuals who bring deep industry knowledge and also share our vision,” said Mike Genova, President and CEO of Leisure Concepts. “Jeff’s extensive experience on the retail side gives him a unique ability to understand and relate to our customers. As a long-time Leisure Concepts customer, he understands the company’s strength and its products in the marketplace. We are confident Jeff’s leadership will help guide Leisure Concepts into its next chapter of success.”
In his new role, scheduled to begin October 6, 2025, Jeff will focus on strengthening dealer relationships, driving sales growth, and helping advance Leisure Concepts’ commitment to designing innovative products that add value for spa owners worldwide.
About Leisure Concepts:
Leisure Concepts, founded in 1994 and based in Spokane, Washington, is the leading manufacturer of innovative spa accessories. From cover lifters to steps and safety solutions, the company creates products that make spa ownership safer, easier, and more enjoyable for customers and dealers worldwide.
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