Tuesday, August 26, 2025, Bethany, Conn. – LATICRETE, a manufacturer of globally proven construction solutions for the building industry, officially announces the launch of two category-redefining products: HYDRO BAN® 1, a single coat, trowel-applied waterproofing and crack isolation solution, and MULTIMAX
1, a premium-grade pre-mixed thinset and large and heavy tile (LHT) adhesive mortar. Each product marks an industry first in its respective category, expanding the LATICRETE “1” series of ready-to-use solutions engineered to simplify installations, save time, and deliver top-tier performance across challenging jobsite conditions.
Together with SPECTRALOCK® 1, the industry’s first pre-mixed tile grout with epoxy-grade performance, these latest additions reinforce the storied brand’s commitment to full-system innovation, offering installers a best-in-class experience from waterproofing preparation to grouting.
“These products reflect our ability to lead in performance and usability, clearly demonstrating our long-standing legacy of innovation,” said Ken Barnum, senior director of product management at LATICRETE. “LATICRETE has always pushed the envelope when it comes to ease of installation and long-term reliability. HYDRO BAN 1 and MULTIMAX 1 are the next evolution in that heritage.”
HYDRO BAN 1: Efficiency Without Compromise
HYDRO BAN 1 introduces a single-coat, trowel-applied waterproofing and crack isolation membrane, an industry-first technology designed to deliver the same trusted performance as traditional liquid membranes in a fraction of the time. Its self-gauging application ensures consistent coverage thickness, while a color-changing cure indicator confirms readiness for flood testing just two hours after cure. HYDRO BAN 1 simplifies waterproofing across commercial and residential applications and can be used in applications ranging from steam showers and spas to exterior balconies and pools.
MULTIMAX 1: A New Class of Premixed Adhesive Mortar
MULTIMAX 1 is the first and only ready-to-use adhesive mortar that meets the demanding ANSI A118.15 performance standard, previously exclusive to cement-based mortars. It also exceeds ANSI A118.15 HET, A118.4, and A118.11 requirements, offering extended open time, broader substrate compatibility, and stronger adhesion. The patent-pending formula offers the versatility and bond strength of a high-performance cementitious mortar in a no-mix, no-water, dust-free format that reduces noise, jobsite clutter, and material waste. Ideal for large-format tiles, gauged porcelain tile panels, or submerged installations, MULTIMAX 1 provides elevated performance even for specialty applications.
The launch of HYDRO BAN 1 and MULTIMAX 1 signals a new chapter in jobsite-ready innovation, rounding out the LATICRETE “1” series across waterproofing, adhesives, and grout. Products in the “1” series are designed for true one-step efficiency, and each shares a common goal: eliminate unnecessary steps, improve installer confidence, and deliver unmatched system compatibility backed by the LATICRETE Lifetime System Warranty.
To learn more about HYDRO BAN 1, MULTIMAX 1, or other LATICRETE installation solutions, visit laticrete.com/JustUseOne.
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About LATICRETE
LATICRETE is a leading manufacturer of globally proven construction solutions for the building industry. LATICRETE offers a broad range of products and systems covering tile & stone installation systems; tile, stone & surface care; adhered facade & wall finish systems; and concrete & substrate preparation, including the high volume self-leveling SUPERCAP® System.
For nearly 70 years, LATICRETE has been committed to research and development of innovative installation products, building a reputation for superior quality, industry-leading technology, performance, and customer service. LATICRETE methods, materials, and technology have been laboratory-tested and field-proven by R&D, design, and construction teams including architects, engineers, contractors, owners, and independent labs. Offering an array of low VOC and green features, LATICRETE® products contribute to LEED certification, exceed commercial/residential VOC building requirements, and are backed by the most comprehensive warranties in the industry.
For more information, visit laticrete.com.
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