LATICRETE Launches the 254 PLATINUM plus – The Ultimate Thin-Set Adhesive Mould

This lightweight formulation offers greater workability, and a 60-minute open period which allows for greater flexibility in the installation process

August 22nd, 2023, Bethany (Conn.)Laticrete is a leading global manufacturer of construction solutions for building industries. They have introduced 254 Platineum TMPlus, a lightweight, high-performance thin-set adhesive that improves on the strength of the original 254 Platinem. This new formula has a lighter consistency that is easier to work with and a 60-minute opening time. It allows installers greater flexibility on the jobsite. A 25lb (11.3kg), bag of 254 PLATINUM (tm) plus offers the same coverage of a 50lb (22.6kg), bag of adhesive mortar.

We understand that productivity and performance is important to everyone, whether they are a professional, an architect, or DIY enthusiasts. The 254 PLATINUM PLUS not only performs on both counts, but also has a smooth, creamy formula and a lightweight consistency that makes it easy to use.

This new formula is UL Greenguard-certified for low volatile organic compounds (VOCs) and is formulated without silica sand to ensure safer and healthier environments for contractors as well as end users. 254 PLATINUM PLUS is UL Greenguard certified for low volatile organic compound (VOC) levels and formulated without sand, ensuring a safer and healthier environment for end-users and contractors.

The formula is protected by Microban (r), an antimicrobial protection that helps prevent bacteria from causing odors and stains. It also comes with the best-in class lifetime warranty offered by LATICRETE.

For more information, visit laticrete.com/254-platinum-plus.

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