By Rachael Pritz
As the number of customers coming through the door starts to slowdown and the phones are no longer ringing-off-the-hook, it is time for pool and spa businesses to regroup and make the most of the slower winter months. Industry professionals should now be looking for ways to increase pool product sales and to add new product lines to help boost sales in the winter months. Business owners can increase sales of their spa and pool products by using strategic marketing and performing an inventory analysis. They will also be able maximize the potential of ecommerce to select new product lines for their locations.
Winter marketing
Pool and spa professionals must plan and execute proactive marketing campaigns to help them direct customers and prospects to their online stores. This can be done through email marketing or traditional mail marketing. Winter months are an ideal time to start testing email marketing and plan a schedule of “cybersales” for products that were previously only sold on the showroom floor. The winter months are a great time to promote merchandise or new product lines.
The post Harnessing e-commerce’s power in the off-season was first published on Pool & Spa Marketing.
