Since 1994, the St. Jean family has been actively building pools of all types and sizes through their company, Beton Decorum, in Quebec. Consisting of a father and his two sons, this team is highly attuned to the market and has observed a change in consumer preferences for smaller pools, coupled with builders not being able to install pools fast enough to meet demand. The trio seized this opportunity and decided they wanted to provide a “plug-and-play” pool option for pool builders, home builders, and landscapers who were all being asked to install a smaller, simpler pool.
With their vast experience in building pools, and specifically their knowledge of concrete, both Carl and Dave St. Jean, alongside their father Gaetan, and several skilled employees, designed and created a one-piece, plunge pool that comes complete with a pre-installed reinforced polyvinyl chloride (PVC) interior finish. The pool has the plumbing system pre-installed, meaning it arrives ready to drop in the ground, backfill, connect the plumbing, and fill with water. According to Betom Decorum, this pool appears to be the first of its kind available in Quebec and the company thinks it may be the first in Canada. The convergence of market forces and technologies make the emergence of this new pool a fascinating story.
Market shift
Watching the market shift toward smaller and more modern pools, demand for this type of pool has grown exponentially, and Carl knew it was time to offer a new pool to cater to this current shift.
“We already were seeing more and more demand for smaller pools,” says Carl, co-owner of Beton Decorum. “Not only are backyards smaller, but the way consumers want a pool has also changed.”
He says consumers want smaller pools because they require less water, fewer chemicals, and less maintenance, and overall, cost less.
“Consumers want to splash around and cool off in the summer, but they don’t want the pool to take up the entire yard. They want more space in the backyard to do other things beyond just having the pool,” says Carl.
Smaller pools allow consumers to use their full yards, as they take up less space—especially for smaller yards—leaving more room for sitting areas, firepits, outdoor kitchens, sports courts, trampolines, etc.
Carl also mentions growth in the Airbnb market and what are commonly known as “chalets” in Canada.
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