Lee Russell, who spent decades as the leader of Russell Pools, Baton Rouge La., brings his expertise to Great American.
Aaron Dixon, Great American’s CEO, said: “Lee is a highly skilled and knowledgeable individual, and his addition to the team makes us very happy.” The growth that we have experienced over the last five years is tremendous. As we expand into new markets and introduce higher-end products and systems, we needed someone with Lee’s experience and background.
Russell Pools is a staple in the South for over 60 years. Lee has been following in his father’s and grandfather’s footsteps for many years. The original company was founded in 1965 by Roy and Betty Russell. They also run a retail shop in addition to designing and building beautiful swimming pools.
Lee is proud to say, “My head is full of everything I need to know about the business of pools from conception to construction and maintenance.” “I’ve been bringing dream pools to homeowners for 35 years and I’m excited about this new chapter with Great American. Great American’s leadership has a culture of innovation that is unmatched in the industry. “I can’t wait for me to be part of this culture and to bring these innovations to market.”
Great American, in the last few years, has introduced a new innovation into luxury high-end constructions with Zero Edge. This exotic-edge system gives builders the sophisticated “Lautner Edge” feel for a fraction of the cost. With Zero Edge, and some of our other products — such as ‘Vivid” lit sheers and “Aqua Spout PRO”, we have taken the company to a point where we needed someone with Lee’s expertise. Dixon says, “It’s an exciting period and I am happy Lee is with us for it.”
