Sixteen centuries ago St. Augustine stated that most people know the essentials, but we need to be reminded every now and again — a refresher course on the basics. Here are some tips to improve your marketing.
1. Learn to identify and understand your clients. While any marketing campaign will project your name into your community, different marketing strategies can attract different types. Targeting a specific type of person, household or pool owner is important. Marketing is a message that must be sent to a particular person.
One of the most important things to think about is the age group of your customers. What are the ears and eyes of your target customers? While younger people will likely be on digital platforms more often, seniors will be more drawn to traditional media.
Related: Marketing Automation: How to Grow Your Customer Base
They have different needs and wants to which you should appeal. Some people crave convenience. Some people want a professional appearance from their pool service professionals and trucks. Others only care about the price. Talk only to your tribe.
2. Word-of-mouth marketing is a powerful tool. Word-of mouth marketing is the most powerful strategy. With more credibility and emphasis than any paid marketing campaign, happy clients will recommend your services to family, friends, and coworkers. These people won’t trust your advertisement as much as James, the neighbor across the fence who has a pool. This is the most important thing to remember when you interact with clients. They are your primary marketing workforce. Incentives can be used to encourage word-of mouth marketing. You can offer a discount to clients who refer your business.
3. Branding is an important part of your business. Good branding will demonstrate professionalism to clients. A good logo is essential because it’s what people will remember. Spend a thousand dollars to get a new logo designed. Then, push it out on all marketing materials, such as vehicle wraps or customized uniforms. You should also include them on your flyers, postcards, and door hangers. These are still very effective, even though they may seem old-fashioned.
4. Invest in a website update. A great website is essential for any business to be successful. There are many dull and depressing websites out there. Clients look online for everything. Your website will be viewed as suspicious by clients if it looks unprofessional. It’s best to hire professionals to design and maintain your pool service website. These professionals will be able to design it in a way that is attractive and user-friendly. However, you must push them to provide information about your business, your clients, portfolios, and testimonials.
5. Invest in digital marketing. The best is saved for last. Every business needs digital marketing. If you want your business success, digital marketing is essential. There are many digital marketing tools and strategies that you can use. We’ll only focus on the most popular.
First, SEO is a must once your pool service website has been built. It doesn’t matter what kind of website you have, if potential clients are unable to find it. It is important that your website ranks well in Google search results. A blog section is a great solution. This section should contain quality content that is informative and focuses on the correct keywords. There are many SEO strategies you can employ, so it is a good idea to speak with an expert.
Second, social media platforms should be used. This is a great way for you to reach new clients and promote your pool service company. Don’t think that just creating a profile on social media is enough. You must also interact with clients regularly to make this strategy successful. It can also be time-consuming.
Third, to make money you must invest. Digital marketing has great opportunities for that. To improve customer service, you could use a CMR program. This system is able to collect data from clients and make data-driven business decisions. You can also use paid services such as pay per click (PPC), advertising.
Although you might not have had to market your pool service business for many years, the economy is changing. These five pool service marketing tips are effective and you should act. You can determine what you can do and cannot do on your own, then hire a professional or start working hard. It will pay off in the long-term.
