From the 1950s until the mid-1970s, the traveling pool salesperson was an American institution. Summertime in those days was synonymous with sun and fun, and having a pool was the ultimate sign of a carefree, luxurious lifestyle. A swimming pool sales representative brought this dream to life by bringing you the latest in pool technology and design.
Swimming pools were a popular way to cool off and spend time with friends and family after World War II. The development of materials and construction techniques made it possible to create pools that are both durable and affordable. People began to view pools as investments in their quality of life.
Esther Williams Swimming pools
Esther Williams Swimming Pools, named after the famous actor and swimming star were among the most renowned and respected pools in the market. It was known for the high-quality pools, innovative designs and traveling salespeople who spread the word on the latest pool technology and design.
Pool Magazine acquired a 1959 traveling pool sales kit by Esther Williams Swimming Pools. This kit contained a variety of samples for pool decks as well as an extensive brochure on the latest developments in pool design and construction. The kit was a sign of the pride the company had in its products. It also showed that the traveling salespeople from Esther Williams Swimming Pools knew their products and were well-trained.
Esther Williams Swimming Pools are made by the International Swimming Pool Corporation, based in White Plains. The company was at forefront of pool technologies and was responsible for many innovations that made pools affordable and accessible to the average homeowner. This company was well-known for its high-quality construction materials and techniques. It was also a pioneer in developing new pool designs and features.
Selling a swimming pool in that era was much more than a simple transaction. The traveling pool salesperson had the opportunity to help families create a little piece of paradise in their backyard. Salespersons would go to a customer’s house, inspect the property and listen carefully to their family’s wants and needs. He would then use the tools in his toolkit to help the family visualize their ideal pool, customizing it according to their tastes and needs.
Selling pools was not always an easy task. Salespersons had to be masters of persuasion and have the ability to overcome objections to close sales. But those who succeeded were rewarded handsomely. Traveling pool salespersons were often respected members of the community and well compensated for their efforts.
The art of selling pools has evolved dramatically in recent years. The traveling salesperson still exists, but the way in which pools are sold has evolved as technology has advanced. A designer can now present a concept for a 3D pool design to help clients envision their ideal backyard. The use of computer-aided designing (CAD) or virtual reality (VR), has also made it easier to visualize what a pool looks like before it is built.
The pool designer’s purpose remains unchanged despite these changes. Still, they play an important role in helping to create the backyards of families’ dreams. They are a symbol of American innovation and progress.
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