By Jamie Novak
Everyone has a personal brand. Whether they realize it or not. It is vital to keep it up in the noisy digital world of today, where information is spread quickly and without thought for its consequences. In this article, we will look at tips to help you succeed with your personal brand and also how business can handle difficult customer interactions.
A 2020 Harris Polls survey commissioned by Express Employment Professionals found that nearly seven out of ten Canadian hiring decision makers agree that checking a candidate’s profile on social media is an effective screening tool. Further, 68% of employers think that checking social media profiles is an effective method of screening candidates. 1 Kathi Bélcourt, manager at Aqua-Tech Pools, Winnipeg and Manitoba says her team checks social media to get a better idea of their interests.
“For instance, there were three applicants for a job this summer and one was a hiker. Two of our team members share the same passion and their shared interest has allowed them to get closer faster. Belcourt says that when our divisions develop a sense camaraderie, they are happier, and in turn provide better service to customers.
A Career Builder survey found that 54 percent of employers have ruled out candidates because they were unable to find the information they needed on social media. 1 Despite private accounts, there are still many more details about an individual online than people expect. Everyone has a digital fingerprint that can be tracked these days. It is important to ensure the online image reflects your desired brand. It is the same for businesses, their reputation and how they manage them.
Being authentic both online and off
Avoid creating an online persona, brand, or image that does not reflect the person’s true personality. For a company, do not create a picture which does represent their mission. It is important to think about the possible reactions that a post could cause, both positive and negative. Keep a consistent look across all platforms, and make sure to send a consistent message. This is especially important for business accounts.
The article Curating an online brand image first appeared on Pool & Spa Marketing.
