Claffey Pools is a luxury pool and hot tub builder in North Texas. They have announced their third annual campaign for Step Into Swimming, an initiative by the Pool & Hot Tub Alliance that aims to create more swimmers with safe swim education. Claffey Pools’ continued financial support is part of its commitment to the community, and it helps Step Into Swim support the next generation through their learn-to swim programs.
Claffey Pools will participate in the “Round Up With Rowdy”, a campaign that allows companies like hot tub, pool and spa manufacturers to raise money at point of sale. The Round Up With Rowdy campaign helps Step Into Swim extend its reach, build industry integrity and engagement and grow support across the nation for creating more swimmers and saving lives.
The Round Up With Rowdy campaign was created in honor of Olympic Gold Medalist Rowdy gaines. Gaines is the PHTA Vice President for Partnerships and Development and spearheads Step Into Swim. Gaines says, “I’m grateful to Claffey Pools and their generosity in supporting Step Into Swim.” Our donors and sponsors are driving forces behind the success of the program. Claffey Pools’ commitment to Step Into Swim enables us to save lives, promote swimming benefits and serve as a resource for water safety education in communities that need it.
Claffey Pools Round Up With Rowdy includes rounding each new pool or remodel sold up to the nearest $100 and rounding each retail ring and service ticket to the nearest $1. This roundup campaign, combined with vendor and employee commitments, will result in a contribution of more than $30,000.
Charlie Claffey is the president of Claffey Pools, and the chair of the PHTA board of directors. He says that there is no better way to support the pool industry by giving to an organization whose sole mission is to stop drowning. The enthusiasm of our team, the appreciation from our clients and the unity created through a company-wide initiative is powerful.
Learning to swim with a qualified instructor reduces drowning risk by 88% for children aged one to four. This is crucial to keep them safe in the water. Claffey Pools is part of Step Into Swim’s mission to prevent drowning by providing free swimming lessons, educational resources and other services.
Step Into Swim, along with its supporters, believes that teaching children to swim and advocating safe swimming practices are vital for improving the safety and health of our youngest swimmers. Step Into Swim’s growing donor list has enabled it to give more than 300,000.000 swim lessons through YMCAs and Jewish Community Centers. Boys and Girls Clubs and more. The program is funded by donations and 100% of the money goes directly to learn-to swim programs and educational initiatives. To learn more, visit www.stepintoswim.org.
