Nora Farhat is a shrewd businesswoman with a simple principle when it comes to
ownership: “My philosophy is if I’m using a service and there isn’t one in my community,
I’ll start it myself,” Farhat said. That’s what has led to her success today, as the owner of
Pool Scouts service in Detroit. The 50-unit pool cleaning franchise, owned by Buzz
Franchise Brands, is Farhat’s second investment under the Buzz umbrella.
Farhat also owns one location of British Swim School, another Buzz franchise with
200-plus locations that provide swimming lessons for children. She has been running
her swim school for seven years and also owns a Mathnasium tutoring center. Always
eager to fill any gap she notices in a market, Farhat, who works with her husband, Neil,
jumped at the opportunity to open a Pool Scouts unit in addition to her two others.
“After a few years, I was looking to expand my brand. I look at things I use myself and try
to align it with a brand that provides it at a high level of quality,” Farhat said. “We own
our own pools as well, so we were seeing a struggle and a cycle of very few players and
an unprofessional level of service. People need to be able to rely on the service and
prices.”
“We’ve had such a great experience with Buzz Franchise Brands, and we know what
we’re getting with them,” Farhat said. “Buzz provides so much guidance and support on
operations and marketing. The quality of support can’t even compare to other
franchises; I appreciate it so much.”
“I’m a real big believer in owners being hands-on and that every business can work if
you’re willing to roll up your sleeves and ask yourself the hard questions,” Farhat said. “I
knew I could take on a new project. I’m strong enough of an operator that I knew I could
execute it. We did really well right off the bat with British Swim School, and I hope to
emulate that with Pool Scouts. Our goal is to provide a high-quality service. That’s
always number one, and money is secondary because it naturally follows.”
The startup costs for a Pool Scouts franchise ranges from $70,950 to $88,350. To learn
more about franchising with Pool Scouts, visit https://poolscoutsfranchise.com/.
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