Techniques

Techniques
Advice

Renovating commercial pools with reinforced PVC

As commercial aquatic facilities re-open after closures caused by the pandemic, managers and operators might have found themselves confronted with peeling, cracking, or leaking pools. A viable solution to these chronic problems is to line these commercial pools with reinforced polyvinyl chloride (PVC), as it is an ideal interior finish for pools and a complete waterproofing solution.
The post Renovating commercial pools with reinforced PVC appeared first on Pool & Spa Marketing.

Advice

Attracting industry’s next generation talent

Millennials and Gen Z are an elusive mystery to many who are over 40. They are known for having big ideas, changing the status quo, and looking for new, positive life experiences. They also bring with them a new way of looking at company culture and maintaining a work-life balance.
The post Attracting the industry’s next generation of talent appeared first on Pool & Spa Marketing.

Advice

Aqua-Tech is a company that builds strong relationships.

As a company, Aqua-Tech prioritizes its network of relationships; both with its staff, clients, and the industry at large. Kathi Belcourt, the company’s director of sales and service, says when a business has a culture rooted in caring, profitability comes naturally.
The post Aqua-Tech sees success by building strong relationships appeared first on Pool & Spa Marketing.

Advice

For optimal performance, service variable-speed pumps

Pool professionals face a rapidly evolving industry, and this includes a shift in variable-speed pump (VSP) technology. By preparing for servicing variable-speed pumps now, service professionals can feel confident in tackling common challenges that may arise in the upcoming season.
The post Servicing variable-speed pumps for optimal performance appeared first on Pool & Spa Marketing.

Advice

Maintaining and curating an online brand image

Whether people recognize it or not, everyone has their own personal brand, and it is important to maintain it in today’s noisy, digital world, where information spreads quickly and often without a thought about the consequences. This article will discuss tips for success when it comes to both personal and business branding, and how businesses can navigate difficult customer interactions.
The post Curating and maintaining an online brand image appeared first on Pool & Spa Marketing.

Advice

The three essential Ps of pool care

There are many chemicals involved in creating a clean and safe pool, and they can be broken down into four main categories: sanitizers, oxidizers, algaecides, and ancillary chemicals. Each plays a different role in the “Three Ps” of pool care.
The post The essential ‘three Ps’ of pool care appeared first on Pool & Spa Marketing.

Accessories

Spa accessories sales can be boosted by staff involvement

By Crystal Lengua
The pool and spa retail store is busy, but accessory sales are not where they should be. The shop’s inventory has a great variety of good/better/best products, along with items ranging from necessary accessories like steps and handrails to add-ons, such as booster seats and spa fragrances—but they are not moving. Training staff to ask questions, make suggestions, upsell, and cross sell are key sales strategies that can make a world of … Continue reading Strategies on staff involvement to boost spa accessories sales
The post Strategies on staff involvement to boost spa accessories sales appeared first on Pool & Spa Marketing.

Advice

How can consumers choose the right cleaner for their car?

The need for pool vacuums and cleaners has increased as consumers seek to keep their new investment clean. As a result, retailers need to help new pool and spa owners find the cleaner that is best suited for their pool, spa, or swim spa. These state-of-the-art water maintenance tools help keep consumers happy with their backyard investment.
The post How to help consumers pick the right auto cleaner appeared first on Pool & Spa Marketing.

business

Four methods all pool retailers should consider for organic growth

The pandemic’s effect on the supply chain has created shortages in pool materials such as polyvinyl chloride (PVC), plastic, concrete, and more, causing construction materials to increase in cost by more than 31 per cent over the past two years. In addition, an increase in fuel prices, pool chemicals, and a sharp rise in inflation has made it critical for pool businesses to save on costs and generate additional streams of revenue in 2023.
The post Four methods all pool retailers should consider for organic growth appeared first on Pool & Spa Marketing.

Special story from Japan

30 Japan Experiences to Add to Your Bucket List

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