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Advice

Fibreglass pools can be added to help with labor shortages

When it comes to the current marketplace, many companies need to find new ways to service and install more pools in less time using smaller crews. As a result, pool professionals are no longer limiting themselves to a single construction type. Even long time inground pool installers of other types are adding fibreglass pools to keep their repertoire competitive.
The post Adding fibreglass pools helps with labour shortages appeared first on Pool & Spa Marketing.

February 2, 2023 No Comments
Advice

Aqua-Tech is a company that builds strong relationships.

As a company, Aqua-Tech prioritizes its network of relationships; both with its staff, clients, and the industry at large. Kathi Belcourt, the company’s director of sales and service, says when a business has a culture rooted in caring, profitability comes naturally.
The post Aqua-Tech sees success by building strong relationships appeared first on Pool & Spa Marketing.

January 26, 2023 No Comments
Advice

Maintaining and curating an online brand image

Whether people recognize it or not, everyone has their own personal brand, and it is important to maintain it in today’s noisy, digital world, where information spreads quickly and often without a thought about the consequences. This article will discuss tips for success when it comes to both personal and business branding, and how businesses can navigate difficult customer interactions.
The post Curating and maintaining an online brand image appeared first on Pool & Spa Marketing.

January 13, 2023 No Comments
benefits

Uniforms are a great option for retail and pool service staff.

Uniforms provide a professional image for employees and spread brand awareness for the business they represent. For pool retailers and service staff, who are often going to visit their clients, this is especially important. Clients need to be able to trust the workers entering their homes and yards to install or service their pools.
The post The benefits of uniforms for pool service and retail staff appeared first on Pool & Spa Marketing.

November 8, 2022 No Comments
business

Build a pool and spa ecommerce empire

By using strategic marketing, performing a detailed inventory analysis, and by maximizing the potential of e-commerce, business owners should be able to increase their pool and spa product sales, and select new product lines to feature at their locations in the off-season.
The post Building a pool and spa e-commerce empire appeared first on Pool & Spa Marketing.

November 3, 2022 No Comments
business

In the off-season, harness the power of ecommerce

By using strategic marketing, performing a detailed inventory analysis, and by maximizing the potential of e-commerce, business owners should be able to increase their pool and spa product sales, and select new product lines to feature at their locations in the off-season.
The post Harnessing the power of e-commerce in the off-season appeared first on Pool & Spa Marketing.

November 3, 2022 No Comments
climate change

Fluidra meets ESG goals by campaign tying pumps sales to environmental uplift

Fluidra has pledged to plant a tree for every variable-speed pump sold between Oct. 24 and Oct. 28, as part of its Climate Action Week incentive to meet its environmental, social, and governance (ESG) goals.
The post Fluidra fulfills ESG goals with campaign tying pump sales to environmental uplift appeared first on Pool & Spa Marketing.

October 26, 2022 No Comments
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