Millennials and Gen Z are an elusive mystery to many who are over 40. They are known for having big ideas, changing the status quo, and looking for new, positive life experiences. They also bring with them a new way of looking at company culture and maintaining a work-life balance.
The post Attracting the industry’s next generation of talent appeared first on Pool & Spa Marketing.
When it comes to the current marketplace, many companies need to find new ways to service and install more pools in less time using smaller crews. As a result, pool professionals are no longer limiting themselves to a single construction type. Even long time inground pool installers of other types are adding fibreglass pools to keep their repertoire competitive.
The post Adding fibreglass pools helps with labour shortages appeared first on Pool & Spa Marketing.
As a company, Aqua-Tech prioritizes its network of relationships; both with its staff, clients, and the industry at large. Kathi Belcourt, the company’s director of sales and service, says when a business has a culture rooted in caring, profitability comes naturally.
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Whether people recognize it or not, everyone has their own personal brand, and it is important to maintain it in today’s noisy, digital world, where information spreads quickly and often without a thought about the consequences. This article will discuss tips for success when it comes to both personal and business branding, and how businesses can navigate difficult customer interactions.
The post Curating and maintaining an online brand image appeared first on Pool & Spa Marketing.
By Crystal Lengua
The pool and spa retail store is busy, but accessory sales are not where they should be. The shop’s inventory has a great variety of good/better/best products, along with items ranging from necessary accessories like steps and handrails to add-ons, such as booster seats and spa fragrances—but they are not moving. Training staff to ask questions, make suggestions, upsell, and cross sell are key sales strategies that can make a world of … Continue reading Strategies on staff involvement to boost spa accessories sales
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The need for pool vacuums and cleaners has increased as consumers seek to keep their new investment clean. As a result, retailers need to help new pool and spa owners find the cleaner that is best suited for their pool, spa, or swim spa. These state-of-the-art water maintenance tools help keep consumers happy with their backyard investment.
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The pandemic’s effect on the supply chain has created shortages in pool materials such as polyvinyl chloride (PVC), plastic, concrete, and more, causing construction materials to increase in cost by more than 31 per cent over the past two years. In addition, an increase in fuel prices, pool chemicals, and a sharp rise in inflation has made it critical for pool businesses to save on costs and generate additional streams of revenue in 2023.
The post Four methods all pool retailers should consider for organic growth appeared first on Pool & Spa Marketing.
By using strategic marketing, performing a detailed inventory analysis, and by maximizing the potential of e-commerce, business owners should be able to increase their pool and spa product sales, and select new product lines to feature at their locations in the off-season.
The post Building a pool and spa e-commerce empire appeared first on Pool & Spa Marketing.
By using strategic marketing, performing a detailed inventory analysis, and by maximizing the potential of e-commerce, business owners should be able to increase their pool and spa product sales, and select new product lines to feature at their locations in the off-season.
The post Harnessing the power of e-commerce in the off-season appeared first on Pool & Spa Marketing.
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