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Advice

Up-to-date water treatment trends: Technology, health insights, and revenue streams

Specialty retailers throughout Canada and the U.S. continue to experience robust growth in the hot tub sector. One of the major challenges faced by hot tub retailers is the profitable sale of chemicals. In the past, spa water chemicals used to yield significant profit margins; however, due to competition from big-box retailers and online merchandisers, those margins have just about disappeared.
The post Up-to-date water treatment trends: Technology, health insights, and revenue streams appeared first on Pool & Spa Marketing.

March 22, 2024 No Comments
Apple Podcasts

Advertising against the tide: Impact of short-form videos on consumer engagement

Navigating the online world might appear daunting, but it does not need to be. Much like building an inground pool, the landscape for marketing and communication may change, but the core principles remain the same. It all comes down to understanding the customer’s preferences.
The post Advertising against the tide: Impact of short-form videos on consumer engagement appeared first on Pool & Spa Marketing.

March 1, 2024 No Comments
business

Exploring the phenomenal rise in demand for saunas

Demand of saunas have gained unprecedented popularity, prompting some to ponder the reasons behind their surge, while others question why it took so long for their widespread recognition.
The post Exploring the phenomenal rise in demand for saunas appeared first on Pool & Spa Marketing.

February 16, 2024 No Comments
Advice

Diving into the future: Revolutionizing pool businesses with AI assitance

Pool professionals are finding that incorporating AI, particularly through tools such as ChatGPT, can be a game-changer when it comes to troubleshooting and problem-solving.
While AI is a valuable assistant, it should be viewed as a tool to enhance rather than replace the knowledge and expertise of professional technicians.
The post Diving into the future: Revolutionizing pool businesses with AI assitance appeared first on Pool & Spa Marketing.

February 9, 2024 No Comments
business

Redefining pool experiences: Hobaica family’s 50-year journey in pool industry

David and Robert have fine-tuned the concept of the precast plunge pool, introducing it seamlessly into the Easton Pool & Spa business model. Enter Plunge Pool Concepts (PPC), the result of their commitment and innovative spirit.
The post Redefining pool experiences: Hobaica family’s 50-year journey in pool industry appeared first on Pool & Spa Marketing.

February 1, 2024 No Comments
Accessories

Adding accessories to your stock strategically

Choosing what accessories to sell, or continue selling, may seem daunting; however, one can use a variety of analysis, data, tools, and other strategies to determine what aligns with their business and target audience. Maximizing sales success entails leveraging existing sales information and involves questioning which products best meet customers’ needs and budgets.
The post Strategically buying and adding accessories to your stock appeared first on Pool & Spa Marketing.

December 18, 2023 No Comments
Advice

Hot tub service revolutionized with simplified contracts, water tests, and sales

Service professionals find themselves busier than ever, ensuring these hot tubs remain clean and fully operational. To fully capitalize on this opportunity, service technicians must efficiently manage their hot tub service contracts, which involves conducting water testing and generating reports in the field, along with selling chemicals on-site.
The post Revolutionizing hot tub service with streamlined contracts, water testing, sales appeared first on Pool & Spa Marketing.

December 8, 2023 No Comments
accessible design

Enhancing the swimming experience through user-centric pool equipment

In the realm of product design, specifically pool access equipment, user experience is an indispensable design pillar that profoundly impacts the way an individual interacts with and perceives a product. Good or bad, these experiences have the power to reach beyond the product, including the impact of brand image and reputation.
The post Enhancing swimming experience with user-centric pool access equipment appeared first on Pool & Spa Marketing.

October 23, 2023 No Comments
business

Mobile technology for pool and spa businesses

The past two pool seasons have emphasized the importance of having mobile software solutions to thrive in today’s business environment. With resources stretched thin, business software should be accessible on any mobile device to support staff and provide better customer service.
The post How mobile technology can help pool and spa businesses appeared first on Pool & Spa Marketing.

September 18, 2023 No Comments
Advice

Curating and maintaining a brand online image

Whether people recognize it or not, everyone has their own personal brand, and it is important to maintain it in today’s noisy, digital world, where information spreads quickly and often without a thought about the consequences. This article will discuss tips for success when it comes to both personal and business branding, and how businesses can navigate difficult customer interactions.
The post Curating and maintaining an online brand image appeared first on Pool & Spa Marketing.

May 2, 2023 No Comments
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