A compelling comparison is to liken pool cleaners to dishwashers. Just as people prefer not to wash dishes manually every day, the same holds true for pool cleaning. Therefore, introducing a robotic cleaner into the pool or having a battery-operated cleaner nearby can help ensure the water remains consistently clean.
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Specialty retailers throughout Canada and the U.S. continue to experience robust growth in the hot tub sector. One of the major challenges faced by hot tub retailers is the profitable sale of chemicals. In the past, spa water chemicals used to yield significant profit margins; however, due to competition from big-box retailers and online merchandisers, those margins have just about disappeared.
The post Up-to-date water treatment trends: Technology, health insights, and revenue streams appeared first on Pool & Spa Marketing.
Choosing what accessories to sell, or continue selling, may seem daunting; however, one can use a variety of analysis, data, tools, and other strategies to determine what aligns with their business and target audience. Maximizing sales success entails leveraging existing sales information and involves questioning which products best meet customers’ needs and budgets.
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In the realm of product design, specifically pool access equipment, user experience is an indispensable design pillar that profoundly impacts the way an individual interacts with and perceives a product. Good or bad, these experiences have the power to reach beyond the product, including the impact of brand image and reputation.
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Rental owners are aware that adding a hot tub is an easy and cost-effective way to get their property to appear at the top of the search list—they also see it as a salespoint to demand a higher price than competitors. However, once visitors book the unit, hot tub water maintenance and cleanliness becomes a priority.
The post Homestay and rental hot tub maintenance appeared first on Pool & Spa Marketing.
In pools, four main types—green, yellow, blue-green, and black—are typically identified as unwanted invaders. Since these species are omnipresent, especially in the outdoor environment, keeping them out of the pool is nearly impossible.
The post How balanced water chemistry can help prevent further algae growth appeared first on Pool & Spa Marketing.
There are many chemicals involved in creating a clean and safe pool, and they can be broken down into four main categories: sanitizers, oxidizers, algaecides, and ancillary chemicals. Each plays a different role in the “Three Ps” of pool care.
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By Crystal Lengua
The pool and spa retail store is busy, but accessory sales are not where they should be. The shop’s inventory has a great variety of good/better/best products, along with items ranging from necessary accessories like steps and handrails to add-ons, such as booster seats and spa fragrances—but they are not moving. Training staff to ask questions, make suggestions, upsell, and cross sell are key sales strategies that can make a world of … Continue reading Strategies on staff involvement to boost spa accessories sales
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