Balance is the secret to perfect pool water chemistry. Learn how managing calcium, pH, alkalinity, and TDS ensures clean, safe, and crystal-clear water.
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Discover how pool automation can modernize backyard living, simplify maintenance, and enhance customer satisfaction in 2025.
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A compelling comparison is to liken pool cleaners to dishwashers. Just as people prefer not to wash dishes manually every day, the same holds true for pool cleaning. Therefore, introducing a robotic cleaner into the pool or having a battery-operated cleaner nearby can help ensure the water remains consistently clean.
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For businesses aiming to consistently provide clients with automatic cover service and maintenance, partnering with a company specializing in all makes and models is the ideal approach to ensure the continued safety of clients’ pools by keeping this equipment operational throughout the year.
The post The case for outsourcing pool cover installation appeared first on Pool & Spa Marketing.
Specialty retailers throughout Canada and the U.S. continue to experience robust growth in the hot tub sector. One of the major challenges faced by hot tub retailers is the profitable sale of chemicals. In the past, spa water chemicals used to yield significant profit margins; however, due to competition from big-box retailers and online merchandisers, those margins have just about disappeared.
The post Up-to-date water treatment trends: Technology, health insights, and revenue streams appeared first on Pool & Spa Marketing.
Navigating the online world might appear daunting, but it does not need to be. Much like building an inground pool, the landscape for marketing and communication may change, but the core principles remain the same. It all comes down to understanding the customer’s preferences.
The post Advertising against the tide: Impact of short-form videos on consumer engagement appeared first on Pool & Spa Marketing.
In July 2023, Atlantic City became home to one of the largest, beachfront, indoor waterparks in the world. Known as The Island Waterpark at the Showboat Resort, the 11,148 m2 (120,000 sf) oasis includes 11 waterslides, six bars, and a 1,921 m2 (6,500 ft) lazy river—altogether holding more than 1 million L (317,000 gal) of water. At the entrance of the waterpark, Rico Rock designed and built the cast concrete rock water feature that welcomes visitors.
The post Elevating waterpark entrances with cast concrete and artificial rock appeared first on Pool & Spa Marketing.
Demand of saunas have gained unprecedented popularity, prompting some to ponder the reasons behind their surge, while others question why it took so long for their widespread recognition.
The post Exploring the phenomenal rise in demand for saunas appeared first on Pool & Spa Marketing.
Pool professionals are finding that incorporating AI, particularly through tools such as ChatGPT, can be a game-changer when it comes to troubleshooting and problem-solving.
While AI is a valuable assistant, it should be viewed as a tool to enhance rather than replace the knowledge and expertise of professional technicians.
The post Diving into the future: Revolutionizing pool businesses with AI assitance appeared first on Pool & Spa Marketing.
Delve into the story behind the creation, poised to challenge the way the industry envisions and experiences residential aquatic environments.
The post Diving into the story behind ‘Ladies of the Lake’ appeared first on Pool & Spa Marketing.
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