customers

customers
Chelsea

Ontario’s Groupe Nordik spas suffer data breach

Customers of luxury spa group, Groupe Nordik in Ontario, are reporting fraudulent charges following a data breach, which has impacted the gift certificate system of the company.
The post Ontario’s Groupe Nordik spas suffer data breach appeared first on Pool & Spa Marketing.

Accessories

Spa accessories sales can be boosted by staff involvement

By Crystal Lengua
The pool and spa retail store is busy, but accessory sales are not where they should be. The shop’s inventory has a great variety of good/better/best products, along with items ranging from necessary accessories like steps and handrails to add-ons, such as booster seats and spa fragrances—but they are not moving. Training staff to ask questions, make suggestions, upsell, and cross sell are key sales strategies that can make a world of … Continue reading Strategies on staff involvement to boost spa accessories sales
The post Strategies on staff involvement to boost spa accessories sales appeared first on Pool & Spa Marketing.

business

Four methods all pool retailers should consider for organic growth

The pandemic’s effect on the supply chain has created shortages in pool materials such as polyvinyl chloride (PVC), plastic, concrete, and more, causing construction materials to increase in cost by more than 31 per cent over the past two years. In addition, an increase in fuel prices, pool chemicals, and a sharp rise in inflation has made it critical for pool businesses to save on costs and generate additional streams of revenue in 2023.
The post Four methods all pool retailers should consider for organic growth appeared first on Pool & Spa Marketing.

business

As a female entrepreneur, it is possible to overcome adversity in the pool industry

Lynn White, owner of Water Works Pool & Spa in Tuscaloosa, Ala., is an entrepreneur who took over her family pool business at the age of 24. In her story, she shares her experience and provides encouragement and advice for other women in the industry.
The post Overcoming adversity as a female entrepreneur in the pool industry appeared first on Pool & Spa Marketing.

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