business

As a female entrepreneur, it is possible to overcome adversity in the pool industry

Lynn White, owner of Water Works Pool & Spa in Tuscaloosa, Ala., is an entrepreneur who took over her family pool business at the age of 24. In her story, she shares her experience and provides encouragement and advice for other women in the industry.
The post Overcoming adversity as a female entrepreneur in the pool industry appeared first on Pool & Spa Marketing.

November 22, 2022 No Comments

benefits

Uniforms are a great option for retail and pool service staff.

Uniforms provide a professional image for employees and spread brand awareness for the business they represent. For pool retailers and service staff, who are often going to visit their clients, this is especially important. Clients need to be able to trust the workers entering their homes and yards to install or service their pools.
The post The benefits of uniforms for pool service and retail staff appeared first on Pool & Spa Marketing.

November 8, 2022 No Comments

business

Build a pool and spa ecommerce empire

By using strategic marketing, performing a detailed inventory analysis, and by maximizing the potential of e-commerce, business owners should be able to increase their pool and spa product sales, and select new product lines to feature at their locations in the off-season.
The post Building a pool and spa e-commerce empire appeared first on Pool & Spa Marketing.

November 3, 2022 No Comments

business

In the off-season, harness the power of ecommerce

By using strategic marketing, performing a detailed inventory analysis, and by maximizing the potential of e-commerce, business owners should be able to increase their pool and spa product sales, and select new product lines to feature at their locations in the off-season.
The post Harnessing the power of e-commerce in the off-season appeared first on Pool & Spa Marketing.

November 3, 2022 No Comments

aboveground pools

B.C. business selling shipping container pools projects a year-end $20M revenue

Modpools, a company selling above-ground pools constructed out of upcycled shipping containers, launched by Paul Rathnam in British Columbia, has sold a thousand pools in its seven years of existence, with its 2022 year-end revenue projected at $20 million.
The post B.C. business selling shipping container pools projects a year-end $20M revenue appeared first on Pool & Spa Marketing.

October 12, 2022 No Comments

Brantford

PartsWerx becomes SwimWerx to reflect its expanding portfolio

Brantford-based PartsWerx Distribution is changing its name to SwimWerx to convey the company’s wide portfolio of products and services, as it goes beyond offering just pool parts.
The post PartsWerx becomes SwimWerx to reflect its expanding portfolio appeared first on Pool & Spa Marketing.

October 12, 2022 No Comments

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