By Susan Smith
Many people over 40 are still astonished at the elusive nature of Gen Z and Millennials. They are known for their big ideas and ability to change the status quo. They bring a fresh perspective to company culture and a desire for a balance between work and life.
Good company culture for the next generation is about self-improvement and a positive, empowering way of working. Many industry professionals believe that the future of the industry will be based on hard work and reaching career goals.
One must ask, however, how can a pool/or spa business adapt to the needs of new generations? How can companies attract the younger generation of talent to their company and encourage them to apply?
Generation Z and Millennials in the workforce require more than a large paycheck to keep them loyal and interested in their employers. But the rewards are well worth it.
The pool industry must use the four Ps to unlock the unique strengths of these two generations of workers to its advantage.
- Scope
- Positioning
- Personalization
- Partnerships
Here’s a closer look at each to help employers attract the best talent for their business and ensure that they continue to thrive into the future.
The post Attracting industry’s next generation talent was first published on Pool & Spa Marketing.
