MACON, Ga., Sept. 7, 2023) – America’s Swimming Pool Company has launched a new Construction Division. The company now has hundreds franchised locations across the country. They can install inground concrete pools, vinyl pools, fiberglass pools, luxury pools, and outdoor features. The nation’s largest swimming pools service franchise is expanding its services at a time when the pool and spa industry reports a soaring demand for new hot tubs and residential pools. The Pool and Hot Tub Association reports that 96,000 residential inground swimming pools will be constructed in 2020. This is the highest number for over a decade.
“ASP was founded on the idea of providing our customers with valuable services to help them maintain and enjoy their pool, and to protect their investment in their property. In recent years, people have spent more time at home and want to transform their backyards into oases. We can now help homeowners with pool installation, providing a full suite of pool services,” said Jimmie Meece. Brand President at America’s Swimming Pool Company.
ASP franchisees find that construction services and related businesses are major revenue generators for their business. The size and scope, as well the frequency of consumer requests for the service, are part of the reason. Pool construction is becoming a major growth driver for ASP franchises as more and more pool owners request new pools.
Shaun Hurley is ASP’s director for renovation and construction. He has noticed a demand not only for inground pools, but also hot tubs, outdoor kitchens and fireplaces. Hurley stated, “Our ASP construction and renovation locations are experiencing a boom in business with the requests for popular add-ons such as strip lighting installations in pools, recessed fireplaces, water bowls and fire bowls. Outdoor kitchens are another popular trend. I have been encouraging homeowners to consider an outdoor kitchen when they are building their pool because this is a feature that many people realize they want.
Hurley continued, “Many buyers consider a pool to be an asset and will pay more for homes with one. Concrete pools are more durable than vinyl or fiberglass ones. In hot climate regions like the Southwest and Southeast where swimming pools can be a necessity to beat heat, a pool could significantly increase the value of a home.
Since its founding in 2002, ASP continues to set a new standard for performance and stability in the industry. Since its inception, the company has cemented itself as one of the most respected and largest swimming pool services in the United States. Its 360 franchise units are spread across 26 states. ASP is trusted by swimming pool owners across the country for its reliable and affordable service, including maintenance, inspections and repairs, renovations and construction. To learn more about owning a pool franchise, visit https://www.aspfranchising.com/.
America’s Swimming Pool Company
ASP is one of the largest franchise systems in the United States. Stewart C. Vernon founded the company in 2002 with the belief that a high-quality pool service would be provided at an affordable price. This brand was created to raise industry standards. ASP started franchising in 2005 and currently covers 26 states. Click here for more information about ASP’s franchise opportunities. Visit the site for more information about ASP – America’s Swimming Pool Company or follow us on Facebook at @asppoolco.
About Authority Brands
Authority Brands’ 15 companies are headquartered in Columbia, Maryland. They include America’s Swimming Pool Company (headquartered there), Benjamin Franklin Plumbing (headquartered there), The Cleaning Authority, Color World Painting (headquartered here), DoodyCalls(headquartered in Columbia), DRYmedic Restoration Services(headquartered in Maryland), Homewatch CareGivers (“Homewatch CareGivers”), The Junkluggers (“The Junkluggers”), Mister Sparky (“Mister Sparky”), Monster Tree Service (“Monster Tree Service”), Mister Sparky), Mister Sparky These brands operate in more than 2,000 areas, with more than 1,000 franchisees. Authority Brands supports the growth of each franchisee by offering marketing, technology and operational support. See www.authoritybrands.com for more information.
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