Watkins Wellness announced that it has acquired Sauna360 Group Oy (Sauna360), a global leader in the manufacture of saunas, under the brands Finnleo Tylo Helo Kastor Amerec. These companies produce traditional, wood-burning, and infrared saunas as well as steam rooms, generators, and steam showers. They have a strong market presence in Europe, and the US.
The transaction, subject to regulatory approval, is expected to close by the end of the third quarter.
“We are delighted to welcome Sauna360 into our organization, and to extend our portfolio of leading industry products that promote wellness and help our customers live well!” Vijaikrishna Teenarsipur (VJ) Teenarsipur is the president of Watkins Wellness.
“Sauna360 is a valuable resource for our company. They bring a wealth and depth of knowledge in the industry.” We are excited to leverage the synergies that exist between our businesses to better serve our dealers, consumers, and the growing wellness industry.
“I’m very happy that Sauna360 has become a part of Watkins Wellness. Sauna360 has seen a significant increase in business over the past few years. Becoming part of Watkins Wellness is going to further enhance our ambition and capability to become a leading sauna company. “The dealer distribution strategy, the common focus on wellbeing and similar company culture make this a real strategic fit,” Pekka Liettijeff says, President and CEO of Sauna360 Group.
Sauna360 was founded in 2008 through a merger of two leading sauna companies: Helo and Tylo. Both companies have a long history dating back to 1949 and 1919 respectively. The company has its headquarters in Finland. It employs approximately 180 people in Finland, Sweden and the United States.
