Southlake – Claffey Pools is a luxury pool and spa builder based in North Texas. The company has announced their third annual campaign to promote safe swimming education. The company is committed to supporting the community, and this continued financial support by Claffey pools helps Step Into Swim support the next generation of swimmers through learn-to -swim programs.
Claffey Pools will participate in the Round Up with Rowdy program this year. This new campaign allows companies that sell hot tubs, spas, or pools to raise money at point of sale. The Round Up with Rowdy campaign helps Step Into Swim extend its reach, build industry integrity and engagement and grow support across the nation for creating more swimmers.
The Round Up With Rowdy campaign was created in honor of Olympic Gold Medalist Rowdy gaines. Gaines is the PHTA Vice-President for Partnerships and Development and spearheads Step Into Swim. Gaines says, “I’m grateful to Claffey Pools and their generosity in supporting Step Into Swim.” Our donors and sponsors are driving forces behind the success this program. Claffey Pools’ commitment to Step Into Swim enables us to save lives, promote swimming benefits, and provide an educational resource on water safety to communities that need it.
Claffey Pools Round Up with Rowdy includes rounding each new pool sold and each remodel to the nearest $100. Retail rings, service tickets, and maintenance rings are also rounded to the nearest $1. Together with the employee and vendor pledges, this roundup campaign will result in an excess of $30,000 in donations.
There is no better way of giving back to the pool and spa industry than by donating to an organization whose sole mission is to stop drowning, says Charlie Claffey – President of Claffey Pools & Chair of PHTA’s Board of Directors. “The enthusiasm of our team, the appreciation from our clients, and the unity created through a company-wide initiative is really powerful.”
Learning to swim with a qualified instructor reduces drowning risk by 88 percent [1]. This is crucial to keep children safe in the water. Claffey Pools supports Step Into Swim in its mission to prevent drowning by providing free swimming lessons, educational resources and other tools that help children feel confident around the water.
Step Into Swim, along with its supporters, believes that teaching children to swim and advocating safe swimming practices are vital for the safety and health of our youngest swimmers. Step Into Swim’s growing donor list has enabled it to give more than 300,000.000 swim lessons through YMCAs and Jewish Community Centers. Boys and Girls Clubs and more. Donor contributions are the only source of funding for this program. All donations go to learn-to swim programs and educational initiatives. To learn more, visit www.StepIntoSwim.org.
1Association between Swimming Lessons in Childhood and Drowning, A Case Control Study: Ruth Brenner et al. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4151293/
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Claffey Pools
Claffey Pools has over 100 employees located in Southlake. Claffey Pools has been in business since 1987. The team offers a full client solution, including building, remodeling and maintaining pools, as well as retailing them to residential and commercial clients. Claffey Pools is a member of the Texas Pool and Spa Coalition and the PHTA. They are committed to educating their team and elevating this industry.
Step into Swim 
About the Pool & Hot Tub Alliance
The Pool & Hot Tub Alliance, a non-profit with over 3,600 members in the world, was founded in 1956. Its mission is to promote and protect the interests of the $36.5B hot tub and pool industry. PHTA offers education, advocacy and standards development as well as research and market growth initiatives. These are all designed to improve the professionalism, knowledge and profitability of our members. PHTA also promotes pool use by expanding research, outreach, and activities related to water safety and swimming to introduce more people to the sport, make swimming environments safer, as well as keep pools open for communities. For more information, visit www.phta.org.
Step Into Swim TM, an initiative of Pool & Hot Tub Alliance Foundation is committed to drowning prevention and safe swimming education. The Step Into Swim initiative invests in the next generation through its learn-to swim programs. This builds confidence and encourages long-term water participation. It also promotes positive water benefits, and promotes safe practices. Step Into swim has been a part of reducing drowning deaths since its launch in 2012. It has also provided free swimming lessons to over 300,000 kids with the support of community organizations, partners and industry advocates. For more information, visit www.stepintoswim.org.
[1] The Association Between Swimming Lessons in Childhood and Drowning: Ruth Brenner et al. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4151293/
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