LincolnBWT hosted fifty of their customers to the Australian Formula One Grand Prix held in April.
Customers flew in from all over the country and were accommodated at the 5-star hotel Chadstone. The customers were transported by private coach to the track where they could either view the races in the premium Brabham grandstand or BWT corporate Suite.
Craig Buchanan, BWT managing director, says that thanks to BWT’s long-standing Formula One sponsorship, customers have enjoyed an experience “money cannot buy”. This included pit walks, as well as time spent in the Paddock Club rubbing shoulders and Hollywood celebrities. Some customers even had photos taken with current F1 driver.
Buchanan says that BWT sponsored the Porsche factory team in Australia, which has the only female Porsche driver in the world.
Our customers also had the opportunity to visit our Porsche garage and meet with our drivers.
The F1 Cup was on display in the BWT Suite, along with the Team Principal, who spoke and took photos with the cup, before Saturday’s F1 qualifying.
He says, “Unfortunately, BWT did not get the F1 results it deserved on the final lap.” “But our brand was well-known and all of our valued customers enjoyed themselves.” “Our customers enjoyed first-class dining experiences every evening at BWT-hosted dinners.”
Lincoln BWT is planning to host their customers at the Australian Formula One Grand Prix next year.
Buchanan advises customers to contact their local sales teams to learn how to earn two tickets for the most exclusive pool industry event.
The post BWT screams high-octane, close-up excitement at Australian Grand Prix first appeared on SPLASH. Magazine.
