Industry Spotlight: Hurricane Pool Filters

Precision and consistency are two of the pillars at Hurricane Filters, one of the leading manufacturers of the industry’s filtration solutions. We spoke to Nathanael Murphy of Hurricane to learn more about the major strides they’re making for industry professionals, further strengthening their commitment to excellence. 

AQUA: Please tell us about the company and its place in the pool and spa industry. 

Nathanael Murphy, Hurricane: Hurricane is proud to lead the industry as a premier U.S. manufacturer of high-performance pool and spa cartridge filters. With over 200 SKUs produced entirely in-house, we combine state-of-the-art manufacturing technology with a highly skilled and efficient American production team. Our extensive product catalog also includes extremely popular D.E. grids and pre-fill filtration options. Our commitment to precision and consistency has earned us a reputation for unmatched quality and reliability across the pool and spa industry.

AQUA: What makes Hurricane successful?

NM: Every Hurricane filter is designed with durability, performance and ease of use in mind. We have a signature turquoise end caps, expertly molded on-site for optimal chemical resistance and stability. Select Hurricane cartridges feature the strongest injection-molded cores on the market, crafted from premium materials sourced from a trusted U.S. plastics partner. Our dedication to domestic manufacturing, engineering excellence and product innovation ensures that Hurricane filters deliver long-lasting performance at an affordable price.

In our ongoing commitment to innovation and customer satisfaction, Hurricane recently invested in three brand-new industrial pleaters. This upgrade gives us the highest pleating capacity in the domestically produced U.S. pool filter market, measured by square footage per minute. This significant increase in production capability allows us to manufacture filters with greater speed and precision, leading to faster turnaround times and improved operational efficiency. For our customers, this means shorter lead times, consistent quality and the confidence of partnering with a manufacturer that’s continually reinvesting in its processes to deliver best-in-class performance.

AQUA: Why should pool professionals consider adding your products to their repertoire? 

NM: Pool industry professionals choose Hurricane because our customer-centric approach is designed to support their success at every level. We offer flexible ordering options, competitive pricing and responsive service that makes working with us easy and efficient. We’re also making waves in the industry with our bold new Platinum Purple product line, an eye-catching alternative that stands out on retail shelves and is already a hit with customers nationwide. With Hurricane, dealers and service pros get more than just a great filter. They get a reliable partner committed to helping their business grow.

Hurricane is the only full-service private label pool and spa cartridge filter manufacturer in the United States. This unique capability allows our partners to offer top-tier, American-made filters under their own brand, helping to build customer loyalty and elevate their presence in the marketplace. We provide a seamless private label experience, from custom branding to tailored labeling, all backed by our industry-leading product quality and expert manufacturing. With Hurricane, businesses can grow their brand while delivering exceptional performance and reliability to their customers.

AQUA: Why is Hurricane committed to U.S. manufacturing?

NM: The leadership and production team behind Hurricane knows firsthand the challenges of outsourcing and industry consolidation. Many of us lived through the closure of our previous cartridge filter brand, where jobs were sent overseas and long-standing domestic expertise was cast aside. That experience was not only difficult. It was motivating. It deepened our commitment to American manufacturing and opened the door to serve a growing segment of customers who prefer working with U.S.-based companies. We saw a clear opportunity to bring those jobs back, restore pride in American craftsmanship and fill a major gap in the market.

Drawing from decades of combined experience, our team used the lessons from that chapter to build something stronger and smarter. At Hurricane, we’ve developed a more streamlined and efficient manufacturing process that prioritizes both quality and cost control. By optimizing every step from production to storage to shipping, we’re able to deliver premium cartridge filters at a lower overall cost, giving our customers real savings without compromising performance. It’s a better system, built by people who understand what’s at stake and are proud to manufacture right here in the United States.

AQUA: For industry professionals who are interested in learning more about Hurricane, what is the next step? 

NM: Interested parties can reach us at (724) 402-1326, visit our website at hurricane-pool-filters.com or email us at [email protected]

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