Long Beach, CA – June 25, 2025 – The Western Pool & Spa Show proudly announces the appointment of Michelle Kavanaugh to its Board of Directors, bringing decades of industry expertise, strategic leadership, and a passion for education and empowerment to one of the pool industry’s most respected events.
According to Show Director Eric Nielson, “Michelle brings a wealth of experience in the swimming pool industry in both association management and education. She possesses unique skill sets that will be invaluable in sustaining the show’s growth and fulfilling its mission to promote education in the industry. We couldn’t be more pleased.”
Michelle Kavanaugh is a renowned business strategist, marketing mentor, and advocate for both trade professionals and women. With over 20 years of experience in strategic planning, marketing, and leadership, she has consistently driven transformation and growth across organizations, helping small business owners thrive through personalized coaching and her signature SMART solutions.
She is the founder of Michelle Kavanaugh Inc., where she works closely with entrepreneurs to bring clarity, structure, and momentum to their businesses. Her previous leadership roles include serving as Executive Director of the California Pool & Spa Association and spending 14 years with the National Swimming Pool Foundation, where she led mission development, managed the Certified Pool Operator (CPO) Certification program, and produced major industry events, such as the World Aquatic Health Conference.
Outside of the industry, Michelle’s passion for impact extends into advocacy. Inspired by the book Half the Sky, she dedicated four years to supporting survivors of domestic violence through TESSA of Colorado Springs. Today, she serves on the board of Awaken Your Lioness, a nonprofit that empowers formerly incarcerated women to rebuild their lives and communities.
Originally from South Dakota and raised in Colorado, Michelle relocated to Texas in 2023. She is a proud mother, a dynamic public speaker, and a lifelong learner known for her professionalism, optimism, and results-driven leadership.
Now celebrating its 48th year, the Western Pool & Spa Show is the largest pool industry trade show on the West Coast. Since 1978, the nonprofit, all-volunteer organization has remained a leader in both education and industry exhibition, offering an expansive show floor and what many consider the best educational programming in the pool and spa industry.
Michelle Kavanaugh’s appointment reinforces the Show’s ongoing commitment to innovation and education as it looks toward the future.
For more information about the Western Pool & Spa Show, visit www.westernshow.com.
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