In 1986, Tracey Townley identified a
gap in the market for reliable pool care
education and products after building a
family swimming pool and receiving little
guidance on its upkeep. Determined to
find a solution, she founded Townley Pool
Supply, a store dedicated to high-quality
pool care. Shortly after, she expanded to
include Hot Spring Spas and rebranded
as Townley Pool and Spa.
For 10 years, Tracey ran the business
alone before her husband, Larry, left his
architectural firm to join her. Together,
they built a trusted name in the pool and
spa industry. After 25 years, the couple
retired, passing the company to their
son, David Townley, in 2010 following his
decade-long service as a Naval Aviator.
Today, David serves as president, while
his wife, Jessica Townley, leads as chief
operating officer. With a dedicated team
of 12 employees, Townley Pool and Spa
remains committed to delivering an
exceptional customer experience.
Known as central Arkansas’ highest-rated
pool and spa retailer, Townley Pool
and Spa thrives on strong customer
relationships. “Customer relationships
are the heart of our success,” says Jessica
Townley. “When our team thrives, our
business thrives.”
By fostering a supportive work
environment, the company ensures every
visitor receives expert guidance and
personalized service. Their team goes
above and beyond, assisting customers
with water testing, troubleshooting
equipment, and making informed
decisions — creating trust that lasts long
after a purchase.
The showroom is thoughtfully
designed to highlight the elegance of their
hot tubs and outdoor living products.
Instead of an overwhelming retail space
filled with chemical stacks, the layout is
sleek and inviting. At any given time, 12
to 16 hot tubs are displayed, allowing
customers to visualize their dream
backyard. “We want customers to walk
in and feel inspired, not bombarded with
clutter,” Jessica explains.
Townley Pool and Spa has fully
embraced technology to enhance
customer service and streamline
operations. Customers can text service
technicians, sending photos or videos
of equipment for quick troubleshooting.
A weekly newsletter keeps customers
informed with product updates,
promotions, and expert tips.
The company also maintains a
strong video presence on YouTube,
producing educational content on pool
and spa maintenance, along with grilling
techniques using the Big Green Egg.
Additionally, the service department has
gone paperless, using RB Mobile Live
for seamless scheduling, payments,
and operations. “Efficiency is key,” says
Jessica. “From digital payments to mobile
service management, we’re making it
easier for our customers to do business
with us.”
Townley Pool and Spa blends digital
innovation with traditional media. Justine
Nightingale leads digital marketing
efforts, while longtime commercial
marketing director Brenda Brooks
ensures their TV commercials maintain a
strong local presence.
Jessica attributes the company’s
long-term success to smart, strategic
decision-making. “Tracey saw a need,
built a business, and created something
lasting for future generations,” she says.
The Townleys have leveraged trusted
professionals in accounting, banking,
and advertising to turn their vision into a
thriving, multi-generational success story.
Looking ahead, Townley Pool and Spa
continues to focus on strategic, precise
growth rather than broad expansion. The
recent acquisition of a 10,000-square-foot
warehouse allows for bulk purchasing,
ensuring competitive pricing and added
value for customers. “We’re not swinging
a broad sword — we’re using a scalpel,”
says Jessica. “Every decision we make
is about delivering better service and
quality.”
Beyond business, Townley Pool
and Spa remains deeply committed to
giving back. Their annual Big Green Egg
EGGfest not only showcases grilling
expertise but also raises funds for the
Arkansas Foodbank, helping to fight
food insecurity. The company actively
supports local schools, sports teams, and
community events, donating thousands
of dollars each year. “Our success means
nothing if we’re not using it to uplift our
community,” says Jessica.
With a foundation of integrity,
customer service, and a passion for
outdoor living, Townley Pool and Spa
continues to ensure their legacy will
endure for generations to come.
