When Rosebrook Pools first
opened its doors in 1943, the idea of
custom inground swimming pools
was still a rarity in the Midwest. Over
the decades, what began as a small
family business has evolved into
one of the most trusted names in
luxury pool design, construction, and
service. Now in its third generation of
leadership, Rosebrook Pools continues
to blend time-honored craftsmanship
with modern innovation, bringing
breathtaking outdoor spaces to life
across Illinois, Wisconsin, Michigan and
Indiana.
“Every project we take on is an
opportunity to create something
extraordinary,” says Lynsey Ori, chief
operating officer. “Our focus has never
been on just building pools — we’re
shaping backyard experiences that
families will cherish for years to come.”
The company has built a reputation
on strong client relationships, partnering
with renowned builders, landscape
architects, and designers to execute
high-end pool projects that seamlessly
integrate with their surroundings. The
commitment to quality, combined
with decades of experience, has made
Rosebrook Pools a household name in
the custom pool industry.
At Rosebrook Pools, customer
satisfaction is at the heart of everything
they do. The team goes beyond standard
service, ensuring that every client feels
supported throughout the entire process,
from concept to completion. “We believe
that communication is just as important
as craftsmanship,” Ori explains. “Every
client should feel confident and informed
every step of the way.”
Whether it’s a personalized post-installation
check-in, follow-up service
visits, or tailored maintenance plans,
Rosebrook Pools takes a hands-on
approach to customer care. Their
proactive service model includes
educating homeowners on pool
maintenance, water safety, and seasonal
upkeep, so every pool can remain a
pristine oasis for years to come.
While Rosebrook Pools honors its
deep-rooted history, the company is
constantly evolving to incorporate the
latest in pool technology and design
trends. By embracing eco-friendly
solutions, automated cleaning systems,
and smart water monitoring, they
help homeowners enjoy luxury pools
with maximum efficiency and minimal
maintenance.
“Sustainability is a big part of our
future,” Ori notes. “We want to create
pools that aren’t just beautiful but also
environmentally responsible.”
The company’s digital presence has
also expanded in recent years, allowing
clients to seamlessly connect with the
team through social media, online
scheduling, and virtual consultations.
This modernized approach ensures
that clients receive prompt responses
and tailored solutions, reinforcing
Rosebrook’s reputation as a forward-thinking
leader in the industry.
As Rosebrook Pools grows, the team
remains committed to innovation and
excellence. The next five years will bring
expanded efforts in sustainable pool
building, cutting-edge automation, and
enhanced customer experiences. With a
focus on training, industry certifications,
and staying ahead of design trends,
Rosebrook Pools is poised to continue
setting the standard for luxury aquatic
spaces.
“We’re not just building pools; we’re
creating legacies,” says Ori. “And as we
move forward, we’ll continue to honor
the craftsmanship and dedication
that have defined Rosebrook Pools for
generations.”
