Fun Outdoor Living has spent the
last two decades helping homeowners
across North and South Carolina turn
their backyards into relaxing retreats with
hot tubs, swim spas, outdoor kitchens,
and patio enhancements. Founded in
2004, the company has grown into the
largest hot tub and swim spa retailer
in the Carolinas, providing premium
products, expert service, and a seamless
customer experience. With five retail
locations, including its newest in Rock
Hill, S.C., Fun Outdoor Living continues
to expand by offering full-service backyard
solutions that eliminate the hassle of
working with multiple contractors.
At Fun Outdoor Living, the
commitment to service goes beyond
the initial purchase. From consultation
to installation, the team ensures a
smooth and stress-free process. When
a customer encountered unexpected
terrain challenges during a swim spa
installation, the company stepped in,
coordinating with contractors, adjusting
delivery schedules, and finding a solution
to keep the project on track. This
hands-on approach has helped build a
reputation for reliability and expertise,
giving customers confidence in their
investment.
Beyond installation, Fun Outdoor
Living provides continued support with
personalized product orientations,
helping new owners feel at ease using
their hot tubs or swim spas. Customers
can also opt for maintenance plans that
simplify water care and technical upkeep.
A well-stocked selection of chemicals,
accessories, and replacement parts is
available at all locations, ensuring that
every purchase is backed by long-term
product satisfaction.
Each of Fun Outdoor Living’s five
retail locations is designed to offer
an interactive shopping experience.
Showrooms feature fully functioning
hot tubs and swim spas, allowing
customers to feel the currents and test
ergonomic seating firsthand. Lifestyle
vignettes showcase full backyard designs,
inspiring homeowners to envision their
own outdoor oasis. Seasonal updates
introduce new products throughout the
year, keeping the in-store experience fresh
and engaging.
To connect with customers beyond
the showroom, Fun Outdoor Living has
embraced digital marketing, leveraging
social media platforms like Instagram,
Facebook, and TikTok to share insights,
promotions, and product highlights.
Strategic email campaigns provide
customers with timely updates on new
products, special offers, and maintenance
tips. The company’s investment in
Google Ads and SEO has resulted in
significant digital growth, with a 130%
increase in website traffic and a 222% rise
in swim spa leads, further strengthening
its connection with homeowners.
Looking ahead, Fun Outdoor Living
has ambitious plans for growth. In
2025, the company will expand its
product lineup to include luxury saunas,
reinforcing its commitment to wellness
and relaxation. To better serve its growing
customer base, additional retail locations
in western North Carolina and coastal
regions are on the horizon, bringing its
high-quality backyard solutions to even
more homeowners.
Beyond expansion, Fun Outdoor
Living is deepening its involvement in
the community by hosting wellness-focused
events, partnering with local
organizations, and providing educational
opportunities that highlight the benefits
of outdoor living. “We don’t just sell
products — we create experiences,” says
John DiFiore, owner of Fun Outdoor
Living. “Our goal is to help customers
build a space where they can truly relax,
entertain, and enjoy time with family and
friends.”
For over 20 years, Fun Outdoor
Living has helped customers bring their
backyard dreams to life with high-quality
products and expert craftsmanship.
As the company continues to grow, its
mission remains the same —helping
families create beautiful, functional
outdoor spaces that bring fun, relaxation,
and connection to their everyday lives.
