2025 AQUA 100 Winner: Budget Pools & Spas

For over 55 years, Budget Pools
& Spas has been the go-to name for
high-quality leisure products in Peabody,
Mass. Founded in 1968, this family-owned
and operated business has built
a strong reputation for providing top-tier
products and exceptional service, earning
generations of loyal customers who trust
them for all their pool and spa needs.

At Budget Pools & Spas, customer
education and hands-on experience
are at the heart of their philosophy. The
company is not just a retailer; they are
a partner in the journey of pool and spa
ownership. Whether it’s guiding new
homeowners through pool maintenance
or helping longtime customers upgrade
their backyard retreat, Budget Pools &
Spas remains committed to personalized
service and unmatched expertise.

Budget Pools & Spas’ reputation
for exceptional customer service is
well-earned, with numerous glowing
testimonials backing their commitment
to satisfaction. Most of the team at
Budget Pools have been with the
company for decades.

The company’s technical support
has been compared to Apple’s Genius
Bar, offering precise, step-by-step
guidance for pool and spa care. Whether
it’s troubleshooting a minor issue or
assisting with a major repair, their team’s
depth of knowledge and patience sets
them apart. Customers frequently praise
Budget Pools for its no-pressure, friendly
approach, making them feel more like
family than clients.

Budget Pools & Spas ensures an
organized, visually engaging, and user-friendly
store layout. Their thoughtfully
designed showroom features clearly
marked sections for pool chemicals,
accessories, and hot tubs. The outdoor
pool park area provides a realistic
showroom setting, allowing customers to
explore different models before making a
decision.

The store’s Covana automated spa
cover display showcases the latest in spa
innovation, while a vibrant “Life-Line”
wall highlights essential pool products.
In addition, the Computerized Water
Analysis station provides precise testing
services, ensuring customers get expert
recommendations on balancing their
pool’s chemistry.

Budget Pools & Spas has embraced
digital marketing to stay connected with
their community. Their active presence on
Facebook, Instagram, and TikTok offers
daily content ranging from educational
videos and lifestyle shots to engaging
promotions and behind-the-scenes
moments with their team.

Beyond social media, Budget Pools
provides a seamless e-commerce
experience, allowing customers to browse
products and shop online with ease,
while their buy-online-pick-up-in-store
option enhances convenience. Their
weekly email newsletters keep customers
informed about promotions, new arrivals,
and expert pool care tips.

With a strong foundation and a clear
vision for the future, Budget Pools &
Spas is set for continued growth. Over
the next five years, they plan to expand
both their physical locations and digital
presence to better serve customers
across the Boston area.

A key component of this growth is
their new outdoor living store, The Patio
Zone, featuring premium grills and patio
furniture. This expansion aligns perfectly
with their mission to be a one-stop shop
for all outdoor leisure needs.

Budget Pools & Spas is more than
just a pool and spa retailer — it’s a pillar
of the community and a trusted expert.
With decades of experience, a forward-thinking
approach, and an unwavering
commitment to quality, Budget Pools
& Spas is setting the standard for what
a top-tier pool and spa retailer should
be. As they look to the future, one thing
is certain: Budget Pools & Spas will
continue to make waves in the industry.

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