“One small step for man, one giant
leap for pools.” In the summer of 1969,
as the world watched Neil Armstrong
take his first steps on the moon, Aloha
Pools & Spas was making history of its
own — taking its first steps into the pool
industry. What began as a side project for
John and Dona Cook quickly grew into a
family legacy that now spans five states.
Today, under Brad Cook’s leadership,
Aloha Pools & Spas remains committed
to delivering a five-star experience to
every customer.
“Our mission is simple,” says Brad
Cook, owner. “We don’t just sell pools —
we create spaces where families can relax,
have fun, and make lasting memories.”
At Aloha Pools & Spas, customer
service isn’t just a department — it’s a
culture. With a 4.8-star Google rating and
over 1,800 reviews, the company prides
itself on exceeding expectations. “We
don’t just want satisfied customers; we
want raving fans,” says Cook.
Walking into an Aloha Pools & Spas
showroom is an experience in itself.
From the renovated Union City location
to its three pool parks showcasing
aboveground, semi-inground, fiberglass,
and vinyl-liner pools, customers can
explore real-life examples of their future
backyard. The Jonesboro, Ark., location
was recently modernized in partnership
with Solenis Pool Solutions, featuring
custom shelving, digital signage, and a
sleek water testing area.
Recognizing that today’s customers
demand transparency and convenience,
Aloha Pools & Spas has invested heavily
in digital solutions. Its online estimator
tool allows customers to start planning
their pool with just a few clicks. The
company also produces educational
YouTube videos and a social media series
called ‘Aloha Deep Dive’, providing expert
advice and insights.
“We don’t just want to be a business
— we want to be a resource,” says Cook.
Aloha also utilizes ServiceTitan’s AI-driven
call management system, ensuring
seamless communication, and employs
drones for project documentation and
social media content, giving customers
a unique view of their pool installation
journey.
With decades of experience, Aloha
Pools & Spas knows how to stay top-ofmind.
From Super Bowl commercials to
sponsoring swim meets, the company
blends traditional and modern marketing
tactics. A recent feature on Bravo’s
“Welcome to Crappie Lake” with Luann
de Lesseps and Sonja Morgan further
cemented its industry leadership.
Aloha’s customer referral program
encourages satisfied customers to spread
the word, offering credits toward future
purchases. “Word-of-mouth is powerful,”
says Cook. “If people love us, they’ll tell
their friends.”
As Aloha Pools & Spas looks to
the future, the company is preparing
for expansion into St. Louis and
renovations at its Cape Girardeau and
Marion locations. In 2025, it will launch
a customer membership program,
designed to make pool ownership even
more stress-free.
Beyond business, Aloha is committed
to giving back. The company hosts the
annual Polar Plunge to support the
Tennessee Area 7 Special Olympics,
raising over $25,000 in 2024 alone. It
also supports Make-A-Wish, Toys for
Tots, local sports teams, and domestic
violence shelters.
“We believe that doing good is just
as important as doing business,” says
Cook. “If we can make a difference in
our community while bringing families
together, we’ve truly succeeded.”
With a legacy of excellence and
innovation, Aloha Pools & Spas
continues to set the standard in the pool
industry. “Aloha isn’t just a name — it’s
a promise,” Cook says. “A promise of
quality, trust, and delivering experiences
that last a lifetime.”
